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Topeak offers MS Bike participants deal on accessories kit

Published March 25, 2014

FOXBOROUGH, Mass. (BRAIN) — Topeak is partnering with Bike MS, the largest charity cycling series in the country, to provide its more than 110,000 Bike MS participants this year with a special price on Topeak's BikeMS Cycling Accessory Kit, which includes a seatbag, tools and a mini-pump.

"Our partnership with Topeak will provide new resources and support to Bike MS participants, engage new cyclists, expand fundraising, and cultivate relationships to grow the Bike MS network," said Graham McReynolds, chief marketing and development officer of the National MS Society.

Eric Sakalowsky, director of marketing for Topeak's agent, Todson, said, "Topeak's core focus is on finding new ways to make each and every ride the best it can be. We know there is tremendous opportunity through our partnership with Bike MS for us to inspire participants to engage in a lifelong love of cycling and a commitment to doing good."

Sakalowsky said the participants will be offered a special price on the accessories package, which includes the Topeak AeroWedge Bag, Mini-9 Tool, Tire Levers, and Pocket Rocket mini-pump. "We are providing financial support to Bike MS through a sponsorship program," he said.

Bike MS produces more than 100 rides a year to support the National MS Society.

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