PROVIDENCE, R.I. (BRAIN) — The Providence Cyclo-cross Festival is planning a Dealer Day for Friday, Oct, 3, the first day of the three-day festival.
"We're working with The Bike Cooperative and select exhibitors to create a Friday event that focuses on the dealers. Many Northeast shop owners are too busy to leave their shops in September, their last great month before the off-season, to travel to Interbike. We're offering a cost-effective means for manufacturers to reach them," said event director Richard Fries.
"Conversely, for the shops, we have an event that allows them to load up their staff in a van, drive a few hours to Providence, demo new product, attend some clinics, and maybe jump in a race. And they're back at their shop in time to open on Saturday morning."
Fries said the event's proximity to the major markets of Boston and New York make it attractive to industry exhibitors.
"We want to offer an expo that is affordable for the bike manufacturers. We want the exhibitors for the energy and excitement they bring to the Festival, not their dollars. Whether you're coming in with a full trailer or a small booth at the Builders' Ball, Providence is a great value for all companies, large and small," said Fries.
Discounts are available for early registrants and space is allocated on a first-come, first-served basis.