SANDY, Utah (BRAIN) — Reynolds Cycling has hired Verde Brand Communications to handle its PR, social media, marketing and advertising, effective immediately.
"The Verde team has the tools to deliver a powerful brand message across multiple channels, and with a wealth of bike industry experience, I know it will be done with an authentic voice," said Mike Dufner, CFO of Reynolds Cycling. "Reynolds has defined itself as a category leader at the forefront of race-winning wheel design, and as the brand continues to evolve and drive innovation, we need a communications team of the same caliber."
Kristin Carpenter-Ogden, president and CEO of Verde, said, "Reynolds is a name synonymous not only with cycling, but with racing and winning. It's a great match for Verde as we strengthen our commitment to our growing family of bike brands and continue to expand the services we offer clients. Verde is excited to play a key role in Reynolds' continued dynamic growth."