SAN DIEGO (BRAIN) — NiteRider Technical Lighting has promoted Robin Jacoway to executive vice president and hired Jim Boisdenghien as vice president of sales.
Jacoway, formerly the company's director of sales and marketing, will continue to steer the brand's marketing efforts, the company said.
Boisdenghien has 19 years' of sales and business development experience in the bike, outdoor and dive markets. Most recently, he served as the vice president of global sales for Light and Motion Industries.
"I'm excited to be part of a talented and innovative team here at NiteRider. Maintaining the leadership position in the bike lighting category for the last 25 years is an outstanding accomplishment and testament to the team's ability to deliver high quality, market leading design and technology," said Boisdenghien.
Tom Carroll, the company's founder and CEO, said, "I couldn't be more confident with the team we have in place. As we celebrate our 25th anniversary of commitment to cyclists and the bike industry, I know this leadership will ensure a successful future for NiteRider."