BOULDER, Colo. (BRAIN) — Start-up brand communications agency ModCraft has hired Rob Vermillion. Vermillion will manage client accounts, implement strategic brand activation, lead clients' elite athlete and influencer portfolio and facilitate social media platforms.
Vermillion is a graduate of Colorado State University, where he was a three-time conference champion in the 800m and 1500m on the track while earning Academic All-American Honors. After he graduated college, he raced as a professional athlete competing for the Nike Farm Team in Palo Alto, California, and Oregon Track Club Elite in Eugene, Oregon. While racing at the OTC, he received his MBA with an emphasis in Sports Marketing from the University of Oregon.
ModCraft was launched in early March 2013. Its clients include Oiselle, Infinit Nutrition, Soleus, Nuun, Assos, Kara Goucher and Lauren Fleshman.