SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel has hired Verde Brand Communications for its content and social media marketing, effective immediately, the company announced Monday.
"Club Ride is growing very quickly and Verde's expertise was much needed," said Club Ride's CEO, Scott Montgomery. "I've had a long standing relationship with key people at Verde and know from experience the successful tactics they execute to meet our goals."
Kristin Carpenter-Ogden, founder and CEO of Verde, said."Verde's expert fluency with developing and sharing stories with original content and social media campaigns will help drive engagement and boost the fans and followers comprising Club Ride's social communities. ... Club Ride's people and product represent the highest level of passion for mountain biking and Verde's team and culture strongly shares this same passion."