SEATTLE (BRAIN) — K2 Sports has entered into an agreement to acquire custom cycling and triathlon apparel brand Squadra. The purchase complements K2 Sports’ growing portfolio of endurance sports brands, including Zoot Sports.
“Squadra’s strong design capabilities and efficient manufacturing operations, paired with K2 Sports’ expanded global distribution network, will create significant opportunities,” said K2 president and CEO Tim Petrick. “We are delighted to welcome Dan Weatherford and the Squadra team to the family.”
Squadra president Dan Weatherford said: “We’re proud of the business we have built with the support of our employees and look forward to this new chapter. We’re excited to join the K2 Sports team and to work to take advantage of the future expanded growth opportunities the transaction brings to the business.”
Weatherford founded Squadra in 1996, initially as the licensor of the Italian Castelli brand. Today, products are sold primarily under the Squadra brand name in the U.S. as well as 20 additional countries.