SAN DIEGO (BRAIN) — Maxima Bike, a new brand of bike lubricants being offered by the Maxima powersports company, has signed a three-year sponsorship agreement with Summer Gravity Camps, located in Whistler, B.C.
"Maxima is stoked to be partnered with Summer Gravity Camps – the original freeride mountain bike camp. Pioneered by one of freeride MTB's founding fathers, SGC extends a cool opportunity to progress and learn from a crew of the world's best riders at the epicenter of fun," said Sean "Griz" McClendon, Maxima Bike's brand manager.
The sponsorship agreement will include coaching campers about keeping their bikes clean, lubricated, plush and glossy, Maxima said.
"Proper bike care increases shredability," a press release read.
Youth camps began July 5 and adult camps begin July 26. The camps qualify Canadian citizens for the Child Fitness Tax Credit.