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Belgium brands host invitation-only off-site event during Interbike

Published August 20, 2014

LAS VEGAS (BRAIN) — A group of bike brands with ties to Belgium are sponsoring an off-site, invitation-only event in Las Vegas during the Interbike show. Most of the brands will also have displays on the Interbike show floor, as well.  

The event is called the Belgian Huis ("huis" is Dutch for "house") and will be based in a mansion near Interbike's home at the Mandalay Bay Convention Center. Visitors to the Huis will enjoy waffles, beer, and a chance to win a free trip to the Tour of Flanders and other prizes.

The nine participating companies are: 30Seven, Bioracer, Concap, Dr2coach, Go4Cycling, Morgan Blue, Ridley, Visit Flanders, and BelgiumBike.

"Of course, we have a booth at the show," said Richard Wittenberg, Ridley Bikes' vice president of international operations, "but our Huis offers more space and a more relaxed atmosphere for us to interact. We're minutes from the show, and we have a shuttle concierge to bring guests back and forth."

Belgian Huis events are planned for the week of Sept. 8 - 12, and include daily meetings by appointment, a Belgian Breakfast for the media on Tuesday, a Dealer Belgian Breakfast on Thursday, and an invite-only BBQ and pool party Thursday evening. Additionally, the participating companies' products will be on display during Interbike at Booth #27109.

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