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Felt Bicycles hires six, in sales, marketing and purchasing

Published March 9, 2015

IRVINE, Calif. (BRAIN) — Felt Bicycles has added three new staff members at the company's Irvine, Calif., headquarters and also added three sales representatives to its national sales team.

Alex Ead joins Felt as the inside sales representative, Juliana French-Arnold has been hired as brand journalist and Fiona Swartz joins as the purchasing and IT coordinator.

On the sales team, Ryan Barrett, Aaron Brougher and Jamie DeVita will represent the brand in Utah, Southern California and South Texas/Louisiana respectively.

Ead comes to Felt after several years working within the bike industry on inside sales programs for strategic accounts, limited-edition products, and custom bicycles. In addition, Ead offers retail experience from eight years of working at Bike Works as assistant sales manager in Orlando, Fla.

French-Arnold brings extensive industry PR experience. Previously she has worked at Capo Cycling Apparel, Ketchum Public Relations, and Sutter Home Wines.

Swartz is a recent graduate of California State University-Fullerton, where she earned a degree in Health Sciences and Kinesiology. She also was a sales associate at Rock N'Road Cyclery in Anaheim Hills, Calif.

Barrett is a bike racer since age 5, who was a cycling scholarship athlete at Marian University and raced professionally on the road from 2001-2003. Since 2010, he has been an independent sales representative in Utah.

Brougher comes to Felt from Bonk Breaker Nutrition where he was the vice president of sales.

DeVita comes to Felt with four years of experience working with multiple high-end brands as an independent representative. He also brings over 10 years of bicycle retail experience working in bicycle retailers in Florida.

"We are thrilled to welcome all six new members to the Felt team and already see direct results from their contributions," said Felt's general manager, Michael Forte. "Felt continues to invest in human resources as our sales, distribution and marketing demands grow. Boosting talent across departments only reflects our determination to continually build the brand, support our retailers and ensure the delivery of the best bicycles in the world."

Topics associated with this article: People, Sales Reps

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