STEAMBOAT SPRINGS, Colo. (BRAIN) — Moots Cycles has promoted Butch Boucher, a 19-year veteran of the company, to president as former president Mike Sanders takes on a part-time role as controller and vice president of special projects in order to enjoy more free time.
Boucher will oversee Moots' strategic planning, product development, operations, finance, marketing and sales.
"Butch is a well-respected industry veteran who's played a key role over the years helping Moots emerge as a premier titanium brand," said Chris Miller, Moots' owner and chairman of the board. "With a deep background in Moots' product development, a wealth of experience, a clear understanding of our business and solid industry relationships, Butch is an excellent choice to lead Moots going forward."
"I feel very fortunate to have the opportunity to lead an exceptional group of people dedicated to building the finest titanium bicycle frames and components available," Boucher said. "Every member of the Moots team is motivated to produce quality products ensuring the best ride possible. Mike (Sanders) has put Moots in a great position and coupled with my understanding of the handbuilt process and our customers' expectations, Moots is poised for continued success."
Boucher co-founded Co-Motion Cycles in 1988 with Dwan Shepard, partnering to guide the company through 1995. In 1996 he joined Moots as a welder. During his tenure at Moots, Boucher's roles have included lead welder, production manager, marketing, CNC programmer and machinist and, most recently, product development and quality control manager.
