LOUISVILLE, Colo. (BRAIN) — Pearl Izumi is expanding its "Endure & Enjoy" campaign to include two women's ambassador teams, for cyclists and triathletes. The Ride and Tri Champions teams complement the Run Champions team launched in 2015.
As part of the Endure & Enjoy campaign, participants are asked to sign a pact that, among other things, says,
"I will endure.
I will enjoy.
I shall only partake in this crazy sport I love, because I love it.
And I will quit when I quit loving it.
I am a representative of this sport.
As such, I will do my part to take the 'ass' out of ambassador…"
The new Ride team will have 200 women and the Tri team will have 100. The members will receive custom Pearl Izumi cycling kits, as well as a number of other special opportunities. Champions will be encouraged to participate in local group rides as well as organize women's rides in their communities.
"The 2015 inaugural Pearl Izumi Run Champions team was a huge success and highlighted the passion that exists within athletes who choose Pearl Izumi," said Andrew Hammond, brand manager at Pearl Izumi. "Women have always been an important part of Pearl and we want to support them in a meaningful way. We thought dedicating time and resources into building a strong and inspiring local network of riders would be the best way to encourage more women to ride, more often."
The applications for the 2016 Pearl Izumi Ride and Tri Champions teams is currently open and can be found at: pearlizumi.submittable.com/submit. These applications will be accepted through Dec 18.