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Hammer Nutrition eliminates two distributors, promises MAP enforcement

Published January 18, 2016

WHITEFISH, Mont. (BRAIN) — Hammer Nutrition says it is streamlining  its distribution by eliminating two of its distributors. The company said it is retaining seven other distributors and said it expects product availability to improve at the remaining distributors. The company said it would continue to actively defend its minimum advertised price policy. It did not name the distributors.

"As one of the few nutritional companies to actively defend MAP and refuse to sell our products at major grocery chains, it is imperative that we continually improve control of our supply chain," owner Brian Frank said. 

Hammer said it would maintain its wholesale and retail prices this year, despite increased manufacturing costs.

"These actions are in line with Hammer's core values and long-standing history of supporting IBDs," the company said.

 

 

Topics associated with this article: Distributor news

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