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Vista Outdoor completes purchase of BRG's Action Sports division

Published April 4, 2016

CLEARFIELD, Utah (BRAIN) — Vista Outdoor Inc. has completed its purchase of BRG Sports Inc.'s Action Sports division, including the Bell, Giro, C-Preme and Blackburn brands. Vista announced in February that it had reached an agreement to buy the division for $400 million.

"Leveraging a disciplined process, Vista Outdoor has completed our third acquisition within the Outdoor Products segment within our first 14 months, creating a balanced offering of leading brands for outdoor enthusiasts," said Vista Outdoor's chairman and CEO, Mark DeYoung. "The newly acquired brands strengthen our ability to provide a broad suite of innovative, high-quality products to specialty outdoor shops, wholesalers and leading outdoor product retailers. Combined with CamelBak and Bollé, the Action Sports brands position Vista Outdoor as the leader in cycling and snow sports equipment in North America and Europe. We are committed to the successful integration of Action Sports and the continued execution of our strategic growth strategy."

Vista Outdoor paid $400 million with additional contingent payments if the Bell Powersports product line hits incremental profitability milestones. Vista Outdoor expects calendar year 2016 net sales for the Action Sports division of approximately $350 million.

Vista Outdoor said it will incorporate the financial impact of the acquisition in its full-year FY17 guidance and will provide more information on the transaction as part of its Fiscal Year 2016 fourth quarter and full-year earnings press release and webcast in May.

Topics associated with this article: Mergers, Acquisitions & Investments

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