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Chamois Butt'r names Verde as agency of record

Published April 28, 2016

PLEASANT VALLEY, Mo. (BRAIN) — Chamois Butt'r has named Verde Brand Communications as its public relations and brand communications agency of record.

Chamois Butt'r is brand of Paceline Products, Inc. Chamois Butt'r recently grew its product line with its first non-cream offering – a solid stick lubricant called GoStik. GoStik was created for anyone with chafing issues, but specifically for runners, cyclists, triathletes, and swimmers. It's commonly used around clothing neck openings, under arms, between thighs, backs of ankles, balls of feet or anywhere skin rubs against skin, fabric, leather, rubber, or other material.

Verde will work with Paceline Products to help expand Chamois Butt'r's brand reach among athletes and anyone looking for anti-chafing solutions. 

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