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Paul Lew joins Edco Engineering as partner

Published June 6, 2016
Paul Lew (left) and Edco owner and CEO Rob van Hoek

PHOENIX (BRAIN) — Edco Engineering BV has announced that carbon innovator Paul Lew will join the Swiss component company as a partner. 

Lew will expand and build Edco’s line of cycling components, including its carbon and alloy wheels. He will work alongside CEO and owner Rob van Hoek, who purchased the company in 2007.

In addition to this role with Edco Engineering BV, Lew will establish US operation as Edco USA’s CEO based in Phoenix. Edco USA will be a service center, assembly center and American headquarters for the company’s North American operations.

“We are extremely excited to add the vast experience, and creative mind of Paul Lew to our company,” van Hoek said. “With his contribution we add a key piece to the puzzle toward building a global leader in innovative cycling wheels and components. It has been my intention to expand into North America, and with Paul’s leadership we can now take our vision to the next level.”

A cycling innovator since 1989, Lew has focused on aerodynamic and carbon fiber technologies. Beginning in 2000, he designed, manufactured and operated unmanned aircraft for multiple U.S. government agencies. 

In 2003, Lew redesigned and guided in-house manufacturing for the Shimano carbon wheel program. He became Reynolds Cycling’s director of technology and innovation in 2008, directing the design and engineering program up until joining Edco.

“Joining Edco means that I am joining an iconic brand with a professional cycling heritage dating back to 1902,” Lew said.  “Under the leadership of Rob van Hoek, Edco has made a steady resurgence as an important brand in world of professional cycling.”

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