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Serfas joins The Bike Cooperative's supplier network

Published June 16, 2016

MANCHESTER, N.H. (BRAIN) — Parts and accessories brand Serfas is the latest to join The Bike Cooperative's growing network of supplier partners. Effective immediately, members of the retail co-op will earn rebates on their purchases of all Serfas-branded products.

Bike Cooperative supplier relations manager Bill Heins said, "Adding a very strong brand like Serfas as a new preferred supplier partner is a big win for our member retailers. At the same time, The Bike Cooperative is looking forward to helping grow the business of a brand that has a long history of supporting the IBD."

Brent House, Serfas' national sales manager, added, "We are very excited to both open new doors and deepen current-dealer discounts with the industry-respected members of The Bike Cooperative. As we broaden our product assortment with the introduction of an exciting new lineup of lights, launching this new relationship with The Bike Co-op while simultaneously bringing ground-breaking new lights to the market is perfect timing. It's the ultimate win/win scenario for everyone!"

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