EAGLE, Colo. (BRAIN) — Mike Ferrentino has joined Uncommon Communications, a Colorado-based public relations and marketing strategy company. Ferrentino is the former marketing head of Santa Cruz Bicycles and longtime contributing editor for Bike magazine.
IRVINE, Calif. (BRAIN) — Sena, which is preparing to release a Bluetooth-integrated cycling helmet, has hired bike industry veteran Chris Clark to lead its new cycling division. The company has previously offered Bluetooth-connected products in the motorsports, action sports, and outdoor activities market.
VISTA, Calif. (BRAIN) — Eliel & Company, the makers of Eliel Cycling apparel, has hired Brandt Furgerson as vice president of sales and marketing.
NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc. has hired industry veterans Nikki Tufte and Michael Larson as sales representatives in two Midwestern territories.
EMMAUS, Pa. (BRAIN) — Rodale Inc. has named Leah Flickinger as editor-in-chief of Bicycling. Flickinger will provide direction for all brand editorial platforms, including print, web and social channels.
SAN DIEGO (BRAIN) — Elliptigo Inc. has added to its sales and marketing staff, bringing aboard Kate Cornelius and Djohara VandeCasteele.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has hired former longtime NBDA executive director Fred Clements to fill the newly created position of retail relations director.
MADRID (BRAIN) — Rotor America has hired Matt Clements as its East Coast tech rep.
ROCHESTER, N.Y. (BRAIN) — Blackout Distribution has recently promoted Ryan O'Rourke to be assistant brand manager of Cinema, Kink, and Mission BMX, overseeing the direction of all three brands.
O'Rourke was previously Blackout's warehouse manager for several years.
FLETCHER, N.C. (BRAIN) — Cane Creek Cycling Components has hired Luke Bukoski as its new director of marketing. Bukoski started in the position March 15.
BOULDER, Colo. (BRAIN) — RockyMounts' president, Bruno Maier, will be leaving the company at the end of this month to return to Ohio to be closer to his family. In mid-April, he'll be taking on an entrepreneurial role with a company in the outdoor industry, he said.
MADISON, Wis. (BRAIN) — Phil Hendrickson, the father-in-law of Saris Cycling Goup founder Chris Fortune and father to Sara Fortune, has died at 97.
SCOTTS VALLEY, Calif. (BRAIN) — Greg Shapleigh, who has been connected to the Giro brand since 1990, is stepping down April 14 as vice president and general manager of Vista Outdoor's sport protection division, where he oversaw the Giro, Bollé, Cébé, Bell Helmets, Bell Powersports, Blackburn, Krash, Raskullz and Serengeti brands.
TRYSIL, Norway (BRAIN) — Sweet Protection, the Norwegian maker of helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets, has named Mike Erwin as its new sales manager for North America.
BERKELEY, Calif. (BRAIN) — Roxanne Vogel has joined Gu Energy Labs as sports nutritionist, a new position for the company.
LOUISVILLE, Colo. (BRAIN) — Pearl Izumi has hired Chris Sword as president. He replaces Mike O'Connor, who served as president of the Shimano-owned company before retiring in December 2016.
ROCHESTER, N.Y. (BRAIN) — Blackout Distribution and Cinema BMX have recently hired Harley Haskett as the new creative director for both brands.
ALISO VIEJO, Calif. (BRAIN) — Highway Two has named two new company-direct territory managers in California.
SANDY, Utah (BRAIN) — Reynolds Cycling has hired Jonathan Reese as its new director of global marketing. He joins Reynolds from outside the cycling industry, having spent the last five years as senior director of digital marketing at ADP.