Follow Bicycle Retailer

You are here

Bawls Sends Reps Out with Shimano Sneakers

Published October 16, 2007

MIAMI, FL (BRAIN)–-Taking their love for BMX on the road, Bawls Guarana has teamed up with Shimano to outfit their sales team in Shimano’s most popular shoe. The energy drink maker's sales reps will now sport the Shimano SH MP56-L multipurpose cycling sneaker while hitting the pavement and creating relationships with retailers and BMX tracks across the country.

“Shimano was the first company to bring BMX-specific clipless shoes and pedals to the BMX World in 1994. Today, 90 percent of the elite pros are racing with Shimano shoes,” said Shimano marketing representative Chad Roberts. “Our partnership with Bawls provides one more way for athletes and spectators alike to interface with the latest in Shimano shoe technology and style.”

The Shimano SH MP56-L is a charcoal and gum-colored sneaker rugged enough for BMX racing and street cycling. It protects the wearer’s ankles from injury and prevents dirt from entering the shoe.

To learn more about Bawls BMX, visit www.BawlStyle.com.

Join the Conversation