GRAND JUNCTION, CO (BRAIN)—When DT Swiss hits Interbike, U.S. dealers that didn’t attend Eurobike will get their first glimpse of the Swiss company’s first ever fork line.
DT Swiss isn’t easing into the category either. The company is offering an extensive lineup with 10 models, which include two rigid and eight suspension forks, ranging in price from $1,578 - $1,351, with most coming in at the lower end.
This fork addition was only a matter of time, considering DT Swiss’s January purchase of UK company Pace Cycles’ suspension and rigid fork business.
“That gave us a platform to base our product range on,” said Kenny Roberts, U.S. sales and marketing manager for DT Swiss. “We didn’t have to design everything from the ground up. It allowed us to bring [forks] to market within a year instead of two.”
For complete story, check out the Oct 1 issue of Bicycle Retailer and Industry News. —Jason Norman