GREENVILLE, SC (BRAIN)—Hincapie Sportswear has a renewed focus within the independent bicycle dealer channel.
This is largely due to Nicole Bossie, who was hired in May as Hincapie’s retail market manager. She was asked to grow business in the retail market.
“Hincapie started out as a custom apparel company and we have focused many of our resources in that area,” Bossie said. “Now that we have made excellent progress in developing our own manufacturing facility in Colombia, South America, we are ready to invest more resources into developing our retail business. That’s where I come in. I’m focusing almost 100 percent on developing our retail channel.”
Hincapie has always been known for developing a high-performance line with distinctive style. Several spring 2008 garments epitomize this, especially the new HC-12 Ceramic bib shorts utilizing a unique ceramic leg panel that helps regulate temperature while providing exceptional durability. Both men’s and women’s versions will retail for $199.99.
Hincapie is also introducing a George Hincapie signature jersey for men and Elegante jersey for women. The signature jersey combines functional venting in key heat zones with moisture-wicking Hincapie Quadretto fabric to provide a garment that looks as good as it feels. It will retail for $89.99, while the Elegante will retail for $74.99.
“Interbike will be exciting for many of our customers, because it will be the first time they can touch and feel our products,” Bossie said. “Through my increased sales efforts, we have developed many new relationships with people that have never met us. Interbike will be critical to us in forwarding those relationships.”
For complete story, check out the Oct 1 issue of Bicycle Retailer and Industry News. —Jason Norman