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New Owner Revamps Nema Line

Published October 16, 2007

LAS VEGAS, NV (BRAIN)—Erick Kozin only took over as owner of Nema International eight months ago, but his presence has left an indelible mark on the 2008 line.

Long-time Nema fans will be happy to see their favorite shorts again at Booth 859. The company has spent countless hours refining and updating its line, with the fit and quality staying the same.

One of the company’s flagship items for 2008 will be the Podium DH Short retailing for $99.99. “Most companies make a moto short into a downhill short,” Kozin said. “We chose to take our cross-country short and beef it up.” To go with this short, Nema has the Podium jersey retailing for $64.99.

Nema has something for the XC rider in mind as well with the Boost Short retailing for $74.99. Nema was able to drop 3 ounces from the weight.

“You know it’s funny,” Kozin said. “Lot of people are worried about the weight of their components, but not their clothing. You have to carry your clothing up the hill as well.”

Kozin is happy to be back in the thick of bike things at Interbike. Previous to Nema, Kozin spent time as international brand manager at Freestyle—a company that made watches for the action sports crowd.

“I was born and raised around bikes,” Kozin said. “It’s nice to be back in the mix [of bikes]. Being here feels like being back in the industry.” —Jason Norman

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