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NiteRider Expands with Computer Line

Published April 27, 2008

SAN DIEGO, CA (BRAIN)—NiteRider Technical Lighting Systems has turned its focus to developing five new cycling computers for the first time.

"We wanted to expand what we do beyond lighting, but wanted to 'stick to the knitting' using our many years of mechanical design and electronics know how to offer riders an innovative new product," said NiteRider's president Jack Gresmer.

The five models range from a suggested retail of $29.99 to $199.99. Each model incorporates NiteRider’s attention to durability and value. The line of computers is named Rebel for the company’s approach to developing products designed for riders.

All systems utilize large easy to read displays, smart back lighting and a very simple tool-free mount that allows use on either a handlebar or stem.

The Rebel 5.0 offers a power meter in a system that retails for less than $150 and the top-of-the-line Rebel 8.0 offers a host of features including power meter, heart rate monitor, altimeter and temperature, along with all the standard speed/distance functions.

As NiteRider approaches its 20th anniversary, the company looked for the next logical place to apply its expertise in cycling electronics. “We’ve spent nearly two years researching what cycling computers are available, learning their strengths and weaknesses and how we should differentiate our Rebel series," Gresmer said.

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