HARELBEKE, Belgium (BRAIN)—Professional cycling team Saxo Bank is changing its racing componentry from Shimano to SRAM Red.
Team director Bjarne Riis, renowned for his selectiveness, has asked SRAM to assist in swapping Saxo Bank's entire fleet of bikes to Red.
“SRAM Red is proven reliable, remains the lightest gruppo available, and delivers perfect ergonomics," Riis said. "SRAM has demonstrated impressive product development, great quality and intense focus, just like our team. We are looking forward to racing with SRAM."
David Zimberoff, SRAM's global marketing director, added, "The mating of SRAM Red componentry to the Specialized S-Works frames, along with Zipp wheels, will make the team's bikes amongst the fastest, most comfortable, and most responsive in the peloton."
Team Saxo Bank will be racing SRAM Red-equipped bikes beginning March 28 with the E3 Prijs Vlaanderen-Harelbeke and the Criterium International. The team will race on SRAM Red-equipped Specialized S-Works Tarmac and Roubaix SL2's, and time trial on the S-Works Transition.