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Zigo Leader Expands Dealer Network

Published November 21, 2007

SOUTH ORANGE, NJ (BRAIN)—Soma Cycle (Zigo) has added 14 new
dealer locations for its innovative Zigo Leader carrier bike, including three businesses from this year's Bicycle Retailer Top 100 Dealer list.

"We look forward to working with our dealers in bringing this great new product to market. We're adding dealers at a rapid rate and expect to have coverage in most major U.S. markets by mid-2008," said Russell Bockin, Soma Cycle's vice president of sales and marketing. "The fact that we're
attracting so many recognized market leaders is one indicator of how the Zigo Leader is opening up an entirely new category to specialty retailers."

The Zigo Leader is a lightweight commuter bicycle with an integrated Child PodT carrier and four distinct operating modes:

. As a three-wheeled carrier bike, with an adult cyclist turning the pedals and one or two children in the forward-located Child Pod, it is the ideal vehicle for transporting children or recreational cycling

. The Child Pod converts in seconds to a jogging stroller suitable for use on multiple surfaces

. The Child Pod is also configurable as a maneuverable standard-format stroller with caster wheels, allowing the Leader to be used around the neighborhood, in the mall, or on a boardwalk or walking path

. Finally, the urban-style bicycle is light and maneuverable, with or without the detachable Child Pod.

The Leader converts easily between these familiar and functional modes and still folds compactly for storage.

Zigo authorized dealer locations are A1 Bicycles (Boise, ID), Bicycle Bill's (St. Paul, MN), Bicycle Garage Indy (BR&IN Top 100 Retailer, Indianapolis, IN), Bicycle Garage Indy South (BR&IN Top 100 Retailer, Greenwood, IN), Bike Doctor (BR&IN Top 100 Retailer, Lithicum Heights MD), City Cycle (Houston, TX), Cyclone Cycle (Houston TX), Gear and Training (Rogers, MN), Rasmussen Bike Shop (West Des Moines, IA), Tempe Bicycle Super Store (Tempe, AZ) and Tempe Bicycle West (Tempe, AZ).

Zigo Authorized Dealer locations in Canada are Curbside Cycle (Toronto, Ontario), Bikes on Wheels (Kensington Market, Ontario) and Rain City Bikes (Vancouver, British Columbia).

"This is the best new product in the category I've seen, and I've been doing this for 30 years," said new Zigo Dealer Don Watterson of Curbside Cycle in Toronto .

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