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New Specialized Concept Store Opens

Published June 4, 2008

BOUCHERVILLE, Quebec (BRAIN)—Canada's The Cycle Néron Specialized Concept Store opened in late May. It's located at 513 Samuel-de-Champlain Street in Boucherville.

"A Specialized Concept Store is a cutting-edge way of welcoming and catering to true cycling lovers. The retail environment is modern, uncluttered, particularly accommodating, and features virtually all of Specialized's bicycles, equipment, and accessories—including a dedicated area for products designed specifically for women. Right from the moment someone steps into our store, they soon realize that this is no ordinary bike shop. With bicycles for road, path, mountain, or city as well as a full white glove service department, and the new Body Geometry Fit Station, we offer a world class experience," said Marc Néron, one of the first independent bike retailers in Canada operating as a Specialized Concept Store.

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