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Devil's Gear Moves to Bigger Location

Published October 1, 2010

NEW HAVEN, CT (BRAIN)—The Devil’s Gear Bike Shop has opened its doors as the charter retail tenant at 360 State Street in New Haven, Connecticut.

The shop will have the same casual vibe and friendly staff that riders of all stripes have come to expect. Besides a larger footprint, the new space allows the shop to expand their fleet of rental bicycles, and to offer more classes on safe riding, commuter riding and bike repair. The Devils Gear’s new location will offer on-the-spot repair service and a selection of bike accessories including locks, lights and repair sundries.

The shop faces Pitkin Plaza on Orange Street just north of Chapel, with access to plenty of bicycle and on-street parking. The shop also offers validated car parking with purchase in 360 State’s covered parking garage.

The move speaks not only to the success of the shop, but also of a revitalized New Haven. Owner Matthew Feiner said, “The move to 360 State is great for our customers, and it’s a business indicator of the evolution of New Haven into a truly livable city.”

360 State, designed and developed by Becker and Becker Associates of Fairfield, is Connecticut’s first LEED Platinum residential building. It features on-site Zipcar rentals, electric car-charging stations and incredible access to public transit. “We’re proud to be a part of this ground-breaking building," Feiner said.

On Thursday, October 7 at 5:30 p.m., New Haven Mayor John DeStefano will be on hand for a ceremonial ribbon-cutting. The festivities continue until 9 p.m., and all are welcome to join the staff of The Devils Gear for camaraderie, entertainment and refreshments.

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