OCEANSIDE, CA (BRAIN) — Southern California’s Pacific Coast Cycles has been awarded the 2012 Sam Braxton Bike Shop Award by Adventure Cycling Association.
Owner Chuck Hoefer, a master mechanic and wheel builder, opened his shop in Oceanside in 1977 after a stint filing lugs and frames for Masi in nearby Carlsbad. Though his shop is not the biggest in San Diego County, Hoefer makes room to stock Surly Long Haul Truckers in every size, as well as classic and custom bicycles and mountain bikes.
"Chuck and [wife] Gretchen are honest, passionate, knowledgeable and competent," said Pacific Coast Cycles’ nominator. "They want to sell you a bike you’ll love — nothing more. Chuck might be the best darn mechanic and dedicated lover of biking that Southern California could ever have."
Promoting travel by bicycle, Adventure Cycling Association produces cycling routes and maps for North America, organizes more than 70 tours annually and publishes Adventure Cyclist magazine. Its retailer award is named after its first winner, the late Sam Braxton of Braxton Bike Shop in Missoula, Montana.