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Georgia shop to relocate after devastating fire

Published January 7, 2014
Peachtree Bikes lost all its inventory, fixtures and memorabilia.

ATLANTA, GA (BRAIN) — Peachtree Bikes will reopen in a new location after its flagship store was destroyed by a fire in early December that also damaged several other businesses occupying a historic building located in Atlanta’s Buckhead district. Authorities have not yet determined the cause of the fire.

Peachtree Bikes lost all its inventory, fixtures and memorabilia collected over its 40-year history in the same building. Current owners Mike and Elexa Wagaman purchased the store in 2006 and have subsequently opened another location in Sandy Springs, Georgia, and a seasonal satellite shop in Atlanta’s Serenbe neighborhood.

The Wagamans have already secured a new location in Buckhead where they hope to reopen this spring. “The new building is right down the street from the original and we’re working with an architect to configure the space,” said Elexa Wagaman.

“December was a tough month for us — it’s usually one of our busier months at the Buckhead store, and I missed it this year. But it feels good to have a plan in place and to be moving forward to rebuild,” she added.

Peachtree sells bikes from Specialized, Felt, Santa Cruz and other brands in all its locations. The Buckhead store’s 12 employees are currently working in its Sandy Springs store, where many Buckhead customers are shopping in the interim.

“Our customers have been great through all of this,” said Elexa Wagaman. “We’ve been trying to get the word out that we’re not going anywhere and will be back in Buckhead as soon as possible.”

The Wagamans hope to reopen in time for Peachtree Bikes’ annual spring kickoff party and sale to be held in early March.


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