Val Vanderpool

Val is BRAIN’s newest staff writer. She comes to the magazine with a varied background including stints as a bike shop manager, bicycle tour guide, and race and event director. She also worked as a freelance writer in the outdoor and travel industries. Most recently, she taught women’s clinics and drove a demo van, working with Giant retailers all over the west. An Idaho native who has lived all over the northwest, Val is excited about her recent relocation to sunny southern California, where she can mountain bike, trail run, and garden year round. She lives in Silverado canyon with her boyfriend Brian and their two dogs. 

All articles by Val Vanderpool

January 12, 2018

PORTLAND, Ore. (BRAIN) — After building frames independently for almost a decade, Portland-based framebuilders Tony Pereira and Ira Ryan came together to launch Breadwinner Cycles in 2013. The pair worked out of their garages until May of 2017 when they moved into a 3,000-square-foot building in North Portland.

Posted in Retail News
January 5, 2018

NEW YORK (BRAIN) — Bike retailers up and down the East Coast are closing this week as the so-called "bomb cyclone" weather phenomenon dumped more than a foot of snow on eight states and knocked power out for tens of thousands of residents.

Posted in Retail News
December 29, 2017

SANTA ROSA, Calif. (BRAIN) — During the weeks leading up to Christmas, the staff at Performance Bicycle in Santa Rosa, California, logged some long hours building kids’ bikes. But this wasn’t to keep up with the usual holiday rush.

Posted in Retail News
December 13, 2017
The Cub House opened in a larger location in October. Photo: The Radavist

SOUTH PASADENA, Calif. (BRAIN) — With more than 31,000 Instagram followers, Team Dream Bicycling Team has garnered a global following since it began selling cycling kits, hats, water bottles, stickers and other merchandise on Etsy five years ago.

Posted in Product/Tech
The brand sells its goods online and at its brick-and-mortar store, The Cub House, in Los Angeles.
December 11, 2017
Photo by customer @TipsyRider.

BROOKLYN, N.Y. (BRAIN) — On Saturday, Dec. 9, 42 bike shops in 23 states and one in Stavropol Kai, Russia, held community events, fundraisers, sales and group rides in honor of the first-ever Bike Shop Day.

Posted in Retail News
December 7, 2017
Keener at a presentation in Boulder last month.

BOULDER, Colo. (BRAIN) — A new 20-video series to help retailers teach staff the basics of customer interaction is now available online. The one-minute Customer Satisfaction Training videos cover everything from basic greetings and manners to more specific topics like merchandising and selling service.

Posted in Retail News
December 5, 2017

NEWPORT BEACH, Calif. (BRAIN) — With a store count that continues to tick upward at a swift pace, Pedego's dealer event gets bigger every year.

Posted in Retail News
The company also reported a 40 percent sales growth and has added 24 new stores in 2017.
October 30, 2017

SEDONA, Ariz. (BRAIN) — Well over 100 women from all corners of the country and Canada gathered in this red rock mountain biking mecca for the first-annual Roam Bike Fest.

Posted in North America
October 20, 2017
A Utah shop dog.

SALT LAKE CITY, Utah (BRAIN) — Bicycle Retailer's Dealer Tour visited Utah's capital in May of 2014. Since then, several shops we visited have added new locations, while one rebranded and another retailer remodeled and reopened three shops as Giant Partner Stores.

Posted in Retail News
August 31, 2017

De Rosa offers its first mountain bike called Big. An upspec'ed version of this 29er is called Bigger.

Posted in International

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