Val Vanderpool

Val is BRAIN’s newest staff writer. She comes to the magazine with a varied background including stints as a bike shop manager, bicycle tour guide, and race and event director. She also worked as a freelance writer in the outdoor and travel industries. Most recently, she taught women’s clinics and drove a demo van, working with Giant retailers all over the west. An Idaho native who has lived all over the northwest, Val is excited about her recent relocation to sunny southern California, where she can mountain bike, trail run, and garden year round. She lives in Silverado canyon with her boyfriend Brian and their two dogs. 

All articles by Val Vanderpool

June 27, 2017

FARMINGTON, Utah (BRAIN) — Vista Outdoor, which owns several bike-related companies including Bell and Giro, has laid off 57 employees across its portfolio of more than 50 outdoor brands.

Posted in North America
June 5, 2017

MONTARGIS, France (BRAIN) — After more than three years in development, Hutchinson Tires has launched its ElevenStorm compound, which the company is now using for its Fusion 5 tubeless-ready Galactik race, Performance and All Season road models.

Posted in Product/Tech
May 16, 2017

LOS ANGELES (BRAIN) – When it comes to retail, Chris Kelly has always been one to think outside the box.

Posted in Retail News
May 5, 2017

DÜSSELDORF, Germany (BRAIN) — On the heels of launching the second model in its Turbo pedal-assist line, the urban-focused Vado, Specialized has opened a pop-up store here.

Posted in International
April 28, 2017
Chef Chris Cosentino

MONTEREY, Calif. (BRAIN) — It had been a number of years since renowned Bay Area chef Chris Cosentino attended Sea Otter. But as a former pro 24-hour mountain biker who raced in the singlespeed category at events all over the U.S. and the world, Cosentino is no stranger to the bike industry.

Posted in North America
April 21, 2017
Dr. Kit Yarrow

MONTEREY, Calif. (BRAIN) — One dominant "brutal truth" that emerged at this year's Bicycle Leadership Conference, which wrapped up Thursday in Monterey, was this: The industry is struggling to keep up with, adapt to and embrace changing consumer behaviors.

Posted in North America
March 31, 2017
Marla Streb

BALTIMORE (BRAIN) — After working on the project for more than two years, renowned mountain bike champion Marla Streb has opened HandleBar Cafe and Bike Shop with her husband, Mark Fitzgerald.

Posted in Retail News
March 23, 2017

TAIPEI, Taiwan (BRAIN) — Lezyne has added a route-building function to its GPS cycling computers and watches. It allows users to create riding or running routes on the company's GPS portal website.

Posted in International
March 23, 2017

TAIPEI, Taiwan (BRAIN) — The topics ranged from e-bikes and engineering to bike share and infrastructure at the Taipei Cycle Show's inaugural Bike to the Future urban cycling forum held on Thursday.

Posted in International
March 22, 2017

TAIPEI (BRAIN) — Xplova isn't yet widely known, but this Taiwanese maker of computers and power meters is hoping to crack more major markets — including the U.S. — later this year. The company launched its latest updates to its X5 computer at the Taipei Cycle Show this week.

Posted in International

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