SAN CARLOS, Calif. (BRAIN) – Beeline Bikes has launched a new program that allows speciality product brands to use its network of mobile bikes shops for fulfillment.
Beeline developed a system that will allow the brands to access the Beeline2U platform to initiate a fulfillment appointment so that consumers have a seamless experience. In the past, some brands lacked the resources to offer that kind of experience, the company said.
"We are constantly fielding inquiries from brands looking for a fulfillment solution," said Pete Small, Beeline's COO. "After fulfilling thousands of bikes we've learned that a seamless customer experience with automated processes is required to enable a scalable solution. Real-time scheduling and transparent communication with the customer and brand are critical. We appreciate that many brands do not have the technology resources to integrate systems, so we've developed a lightweight, widely deployable solution that leverages our investment in technology."
Interested brands can apply at: beelinebikes.com/beeline2u.
Beeline also said it has successfully launched its Retail Partner Program. Founding members of the program include: Summit Bicycles in the California Bay Area, Crossroad Bikes in San Antonio, and The Velo in Phoenix.
"We've seen tremendous interest from retailers across the country and massive growth in our fulfillment business," Small said. "As the industry continues to evolve, we are constantly looking for ways to both streamline operations and drive revenue to our franchise partners."