You are here

NBDA announces Profitability Project partnership with QBP

Published December 11, 2017

BLOOMINGTON, Minn. (BRAIN) —  The National Bicycle Dealers Association is partnering with Quality Bicycle Products to support and facilitate its Profitability Project (P2).

Two representatives from QBP will participate in P2 group meetings, starting in March: Lori Richman, QBP's director of organization development, will facilitate the three P2 groups that each meet twice annually, and Todd Cravens, QBP's director of national accounts, will provide consultation and support. The NBDA will continue to provide logistical and content support.

"We are so excited to work with QBP on our P2 program. This is an incredible opportunity to have some of the best minds in the business working together to advance retail," said Brandee Lepak, the NBDA's board chair.

Rich Tauer, QBP's president, said, "QBP is honored to partner with NBDA. Our organizations are well aligned to support one another. We both deeply believe in the importance of the specialty bicycle retailer and are committed to working to create success with them."

P2 is a program designed to improve business for participating specialty retailers. Participants have an existing track record of business success, but are seeking more in the form of sales, profitability, delivering a better customer experience, and creating a distinctive legacy of retail success. The P2 process brings together successful industry leaders from noncompeting markets to learn, brainstorm, evaluate and create a more successful business model.

For more information on P2 see Retailers interested in joining a P2 group should contact Sara Michaels at the NBDA office at 720-696-7018.

Join the Conversation