Advertising with Bicycle Retailer & Industry News

The Right Partner to Grow Your Business 

Bicycle Retailer and Industry News (BRAIN) reaches an engaged, focused audience that includes independent and chain bicycle retailers, industry executives, suppliers, manufacturers, distributors, and other decision-makers who are active in the North American and global bicycle industry. Our readers are eager to learn about new opportunities that will improve their sales, distribution, and industry credibility.

Since 1992, Bicycle Retailer has been the voice of the bicycle industry and the world’s most popular resource to reach the industry's most influential members. Our portfolio includes packages to reach this key audience via digital, email, video, and premium print media. 

Contact your rep to schedule a call to learn about the best solutions available to reach your marketing goals. 

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Advertising Sales

Karl Wiedemann

West, Midwest, East Coast, Canada, and Europe Sales

Since the age of 4, Karl Wiedemann has loved bicycles and the freedom they brought. Always a tinkerer, Karl grabbed a wrench and removed the training wheels from his first bike because he couldn't corner as well as he wanted to. Through the years, Karl has raced mountain bikes, worked in bike shops and managed the marketing and public relations for brands such as Pedro's, Thule, Chariot and Park Tool. Today, Karl is still an avid cyclist, hiker, paddle-boarder, runner and skier. Karl splits his time between North Carolina and Florida.

Sales territory: West, Midwest, East Coast, Canada, Europe.


Cell phone: (203) 906-5806

Ellen Butler

Mountain Region Sales

Who are your cycling customers? Road, time trial, triathlon, mtb cross country, downhill? Ellen's done them all. She got her start in a Burley trailer, graduated to tandem stoker, and worked at a bike shop in high school. She then served as collegiate cycling club president, raced in the Indiana University Little 500, and received her degree in Recreation Administration. As a professional, she's worked with race promoters, done marketing for CatEye USA, and now owns her own marketing business. She enjoys juicing vegetables, reading books, and learning new software. Ellen, her husband, and pup call Colorado home. They spend summers exploring mountain bike trails and working from their camper.

Sales Territory: Montana, Idaho, Wyoming, Utah, Colorado, Arizona, New Mexico, Alberta, Saskatchewan, Manitoba.


(720) 288-0160