Advertising with Bicycle Retailer & Industry News

Bicycle Retailer and Industry News reaches an engaged, focused audience of bicycle retailers, industry executives, suppliers, manufacturers, distributors and other thought leaders, advocates, and riders who are crucially active in the North American and global bicycle industry. 

The BRAIN portfolio consists of a print edition delivered 12 times a year, an active website, email newsletters, international industry event coverage, special issues and many other advertising opportunities for brands wanting to reach the bicycle industry's most influential people. 

For more about why advertising in Bicycle Retailer and Industry News is a great value, along with specs, demographics and readership details, download our 2021 media kit and sell sheets for special issues below. And please review the Pocket Outdoor Media Audience Overview. Then contact your rep to discuss your advertising needs! And don't forget to subscribe to our email newsletter for a weekly roundup of our best content

Advertising Sales

Barry and Jim Kingwill

Midwest Sales

Jim Kingwill began working as a publisher’s representative in 1989. Began working with Bicycle Retailer & Industry News six months after the magazine began publishing. Jim is married with two children and one too many dogs. He’s an avid sailor and enjoys skiing, shooting trap and skeet, kayaking and cycling. Barry Kingwill began selling advertising in 1982 and started selling for Bicycle Retailer & Industry News six months after it was launched. Barry is married with 3 children. Pastimes include golf, bicycling the forest preserves and trap shooting.

Sales territory: Illinois, Indiana, Michigan, Ohio, Kentucky, Arkansas, Missouri, Texas, Oklahoma, Kansas, Nebraska, South Dakota, North Dakota, Iowa, Minnesota, Wisconsin 

Cell Phone: Barry Kingwill: (847) 971-3295
Cell Phone: Jim Kingwill: (847) 971-3294

Email Barry:
Email Jim:

Office: (847) 537-9196

Karl Wiedemann

East Coast Sales

Since the age of 4, Karl Wiedemann has loved bicycles and the freedom they brought. Always a tinkerer, Karl grabbed a wrench and removed the training wheels from his first bike because he couldn't corner as well as he wanted to. Through the years, Karl has raced mountain bikes, worked in bike shops and managed the marketing and public relations for brands such as Pedro's, Thule, Chariot and Park Tool. Today, Karl is still an avid cyclist, hiker, paddle-boarder, runner and skier. Karl splits his time between Georgia and Vermont.

Sales territory: Maine, Vermont, New Hampshire, Massachusetts, Connecticut, Rhode Island, New York, Pennsylvania, New Jersey, Delaware, Maryland, West Virginia, Virginia, Washington, D.C., North Carolina, South Carolina, Georgia, Florida, Tennessee, Alabama, Mississippi, Louisiana, and in Canada the provinces of Quebec, New Brunswick, Nova Scotia and Ontario.


Cell phone: (203) 906-5806

Ellen Butler

Mountain Region Sales

Who are your cycling customers? Road, time trial, triathlon, mtb cross country, downhill? Ellen's done them all. She got her start in a Burley trailer, graduated to tandem stoker, and worked at a bike shop in high school. She then served as collegiate cycling club president, raced in the Indiana University Little 500, and received her degree in Recreation Administration. As a professional, she's worked with race promoters, done marketing for CatEye USA, and now owns her own marketing business. She enjoys juicing vegetables, reading books, and learning new software. Ellen, her husband, and pup call Colorado home. They spend summers exploring mountain bike trails and working from their camper.

Sales Territory: Montana, Idaho, Wyoming, Utah, Colorado, Arizona, New Mexico, Alberta, Saskatchewan, Manitoba.


(720) 288-0160

Gary Newkirk

West Coast Sales

Gary Newkirk’s introduction to the bicycle industry was in the 1970’s when his family bought a family shop in Anaheim. While in college at the University of California San Diego and later at UCLA, Gary managed the bicycle co-op at UCSD and worked at Bikeology while finishing his degree at UCLA. Following a brief diversion into the finance world after college, he found his way back to the industry with stints at Two Wheel Transit Authority, West Coast Cycles and Blackburn Designs. Sports photography was always a passion and while at Blackburn he began shooting events for Winning Magazine and its sister publication Triathlete Magazine. A desire to broaden his sports coverage led to a staff photographer position at Allsport Photography (now Getty Images). While at Allsport he began specializing in golf photography leading to a position with Golf World / Golf Digest. After covering more than 500 professional golf tournaments he found himself drawn back at his first love, cycling. Gary joined Bicycle Retailer and Industry News in September 2011 as the Director of Sales and Marketing.

Sales Territory: California, Oregon, Washington, Nevada, British Columbia


(949) 632-4223

Wheel Giant, Inc.

Taiwan & China

Focus is the key feature of Wheel Giant's attitude and that focus centers on publishing and as an independent sales agency for foreign bicycle magazines. We have been the sales agent in Taiwan for more than 40 specialized foreign bicycle magazines including Bicycling, Bicycle Retailer & Industry New, Mountain Bike Action, Tour and Mountain Bike. We have become an important globalization partner for Taiwanese companies by strategically placing advertisements and supplying information for the industry. In addition we publish the Chinese-language Bike Market Update distributed in China and Taiwan. Wheel Giant, Inc. 193 Tze-Chiang Road, Changhua Taiwan, ROC Fax: 886-4-73560789
Telephone: 886-4-7357860

Ediconsult Internazionale

Italy & Switzerland

Ediconsult is Bicycle Retailer & Industry News' key advertising sales firm in Genova, Italy, for advertising accounts that originate in Italy and Switzerland. Plaza Fontane Marose, 3-16123 Genova, Italy Fax: 39-010-566-578 or
Office: 39-010-583-684

InMotion Marcom


Uwe Weissflog
Managing Director
inMotion marcom

D-70191 Stuttgart

Cel +49 170 3164035
Tel +49 711 35164091