Staff Directory
General Office
Bicycle Retailer and Industry News
4745 Walnut Street, Unit A
Boulder, CO 80301-2651
Editorial Staff
Stephen Frothingham
Editor-in-Chief

Dean Yobbi
Managing Editor

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.
It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.
Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.
He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.
Patrick O'Grady
Cartoonist

Marc Sani
Contributor

Management
Colin O'Brien
Design and Digital Manager

Colin brings broad experience to BRAIN as Design and Digital Manager. Before Joining BRAIN as an employee, Colin contracted to redesign, develop and maintain the most recent version of bicycleretailer.com as well as contribute graphic design for the Interbike Dailies. Besides contract work for BRAIN, Colin was the Art Director for Mountain Gazette magazine, has contributed design to the High Country News, and has experience as web developer, designer, project manager and brand strategist both as a solo freelancer and for multiple digital agencies. Colin rides the mountains and mesas on both road and mountain bikes near his home in Paonia in Western Colorado.
Ron Bertola
Account Manager
Advertising Sales
Barry and Jim Kingwill
Midwest Sales

Jim Kingwill began working as a publisher’s representative in 1989. Began working with Bicycle Retailer & Industry News six months after the magazine began publishing. Jim is married with two children and one too many dogs. He’s an avid sailor and enjoys skiing, shooting trap and skeet, kayaking and cycling. Barry Kingwill began selling advertising in 1982 and started selling for Bicycle Retailer & Industry News six months after it was launched. Barry is married with 3 children. Pastimes include golf, bicycling the forest preserves and trap shooting.
Sales territory: Illinois, Indiana, Michigan, Ohio, Kentucky, Arkansas, Missouri, Texas, Oklahoma, Kansas, Nebraska, South Dakota, North Dakota, Iowa, Minnesota, Wisconsin
Cell Phone: Barry Kingwill: (847) 971-3295
Cell Phone: Jim Kingwill: (847) 971-3294
Email Barry: barry@kingwillco.com
Email Jim: jim@kingwillco.com
Karl Wiedemann
East Coast Sales

Since the age of 4, Karl Wiedemann has loved bicycles and the freedom they brought. Always a tinkerer, Karl grabbed a wrench and removed the training wheels from his first bike because he couldn't corner as well as he wanted to. Through the years, Karl has raced mountain bikes, worked in bike shops and managed the marketing and public relations for brands such as Pedro's, Thule, Chariot and Park Tool. Today, Karl is still an avid cyclist, hiker, paddle-boarder, runner and skier. Karl splits his time between Georgia and Vermont.
Sales territory: Maine, Vermont, New Hampshire, Massachusetts, Connecticut, Rhode Island, New York, Pennsylvania, New Jersey, Delaware, Maryland, West Virginia, Virginia, Washington, D.C., North Carolina, South Carolina, Georgia, Florida, Tennessee, Alabama, Mississippi, Louisiana, and in Canada the provinces of Quebec, New Brunswick, Nova Scotia and Ontario.
Ellen Butler
Mountain Region Sales

Who are your cycling customers? Road, time trial, triathlon, mtb cross country, downhill? Ellen's done them all. She got her start in a Burley trailer, graduated to tandem stoker, and worked at a bike shop in high school. She then served as collegiate cycling club president, raced in the Indiana University Little 500, and received her degree in Recreation Administration. As a professional, she's worked with race promoters, done marketing for CatEye USA, and now owns her own marketing business. She enjoys juicing vegetables, reading books, and learning new software. Ellen, her husband, and pup call Colorado home. They spend summers exploring mountain bike trails and working from their camper.
Sales Territory: Montana, Idaho, Wyoming, Utah, Colorado, Arizona, New Mexico, Alberta, Saskatchewan, Manitoba.
Email: ebutler@bicycleretailer.com
Gary Newkirk
West Coast Sales

Gary Newkirk’s introduction to the bicycle industry was in the 1970’s when his family bought a family shop in Anaheim. While in college at the University of California San Diego and later at UCLA, Gary managed the bicycle co-op at UCSD and worked at Bikeology while finishing his degree at UCLA. Following a brief diversion into the finance world after college, he found his way back to the industry with stints at Two Wheel Transit Authority, West Coast Cycles and Blackburn Designs. Sports photography was always a passion and while at Blackburn he began shooting events for Winning Magazine and its sister publication Triathlete Magazine. A desire to broaden his sports coverage led to a staff photographer position at Allsport Photography (now Getty Images). While at Allsport he began specializing in golf photography leading to a position with Golf World / Golf Digest. After covering more than 500 professional golf tournaments he found himself drawn back at his first love, cycling. Gary joined Bicycle Retailer and Industry News in September 2011 as the Director of Sales and Marketing.
Sales Territory: California, Oregon, Washington, Nevada, British Columbia
Email: gnewkirk@bicycleretailer.com
Wheel Giant, Inc.
Taiwan & China

Ediconsult Internazionale
Italy & Switzerland

InMotion Marcom
Europe

Uwe Weissflog
Managing Director
inMotion marcom
Rosensteinstr.22
D-70191 Stuttgart
Germany
Cel +49 170 3164035
Tel +49 711 35164091