Staff Directory

General Office

Bicycle Retailer and Industry News

3002 Sterling Circle, Suite 100
Boulder, Colorado 80301

Editorial Staff

(720) 251-6899

Stephen Frothingham


Stephen is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike retailer in Santa Fe, New Mexico, where BRAIN was founded. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor. After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011. He became editor in chief in 2018. He works from a home office in Longmont, Colorado, with the assistance of Huck the Bernese Mountain Dog. He is an enthusiastic (but painfully slow) road, mountain bike and cyclocross rider.

Toby Hill

Managing Editor

A writer and editor with more than 20 years of publishing experience, Toby joined the BRAIN editorial team just before show season in 2011 — a baptism by fire for a longtime mountain biker who had never worked in the industry. His résumé includes several years on the news and business copy desk at Southern California's Orange County Register before moving on to edit for several entertainment and business trade publications, including The Hollywood Reporter and Workforce Management magazine. As a veteran but woefully unskilled mountain biker he has amassed a laundry list of medical claims, and at his advanced age now prefers to keep his knobbies close to terra firma. However, Toby’s the first to lead the BRAIN lunch road ride onto dirt whenever the opportunity arises. He lives in the mountain bike mecca of Fullerton — where he can be found dodging ear-budded dog walkers on the legendary Fullerton Loop trails — with his wife, daughter and two dogs. … Make that three dogs. Good boy, Norman!
(505) 820-8176

Matt Wiebe

Technical Editor

Matt is one of the magazine’s original editors, penning his first article in BRAIN’s second edition in 1992. With a penchant for obscure parts, frames and brands, Matt ended up as the technical editor. He also had more bikes and bike parts in his garage than all the other editors combined. Matt said he’s looking forward to his 30-year sabbatical at the company and hopes to spend some of that “free” time walking around Interbike and checking out the goods instead of writing copy for the Show Daily.
(505) 780-5065

Doug McClellan

Contributing Editor

Doug McClellan has been contributing to Bicycle Retailer & Industry News almost from the magazine’s beginning. He had been a newspaper reporter for 20 years, covering stories from New Mexico to Bangkok, and has been involved in trade magazines for nearly 15 years. Doug now freelances from Santa Fe, New Mexico.

Patrick O'Grady


Patrick O'Grady was suckered into contributing to Bicycle Retailer and Industry News in 1992, when Marc Sani cleverly offered to "buy him a beer,” and he has been hanging around ever since, waiting for it. A free-range rumormonger who cartooned for his high-school newspaper and scored his first pro byline in 1974, O’Grady lives in Albuquerque, New Mexico, where he draws cartoons for BRAIN, reviews touring bikes for Adventure Cyclist, blogs at, herds cats, and rides rigid steel bikes with drop bars, rim brakes and bar-end shifters pretty much everywhere, including places he shouldn’t.


(949) 206-1677 ext. 205

Marc Sani


Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder. In 2013 Sani stepped into a new role as Staff Writer as Megan Tompkins took over as BRAIN's third publisher.
(970) 404-0988

Colin O'Brien

Digital Director

Colin brings broad experience to BRAIN as Digital Director. Before Joining BRAIN as an employee, Colin contracted to redesign, develop and maintain the most recent version of as well as contribute graphic design for the Interbike Dailies. Besides contract work for BRAIN, Colin was the Art Director for Mountain Gazette magazine, contributed design to the High Country News, and has broad digital experience as web developer, designer, project manager and brand strategist both as a solo freelancer and for multiple digital agencies. Colin rides the mountains and mesas on both road and mountain bikes near his home in Paonia in Western Colorado.

(949) 206-1677 ext. 207

Ron Bertola

Production Manager

Ron has more than 20 years of magazine production experience. Early in his career he was fortunate to work at media and trade show giant Miller Freeman. There, Ron was taught all he knows about magazine production by the legendary Andy Mickus. Just give Ron a deadline and he's set to go. At BRAIN, he puts a significant emphasis on customer service and tries to make it easy for companies to do business with the magazine. Ron has handled thousands of closes; he never panics and (almost) always delivers. He values his working relationship with sales, editorial, and creative staff.

Advertising Sales

Office: (847) 537-9196

Barry and Jim Kingwill

Midwest Sales

Jim Kingwill began working as a publisher’s representative in 1989. Began working with Bicycle Retailer & Industry News six months after the magazine began publishing. Jim is married with two children and one too many dogs. He’s an avid sailor and enjoys skiing, shooting trap and skeet, kayaking and cycling. Barry Kingwill began selling advertising in 1982 and started selling for Bicycle Retailer & Industry News six months after it was launched. Barry is married with 3 children. Pastimes include golf, bicycling the forest preserves and trap shooting.

Sales territory: Illinois, Indiana, Michigan, Ohio, Kentucky, Arkansas, Missouri, Texas, Oklahoma, Kansas, Nebraska, South Dakota, North Dakota, Montana, Wyoming, Colorado, Iowa, Minnesota, Wisconsin and the Canadian provinces of Saskatchewan and Manitoba.

Cell Phone: Barry Kingwill: (847) 971-3295
Cell Phone: Jim Kingwill: (847) 971-3294

Email Barry:
Email Jim:

Cell phone: (203) 906-5806

Karl Wiedemann

East Coast Sales

Since the age of 4, Karl Wiedemann has loved bicycles and the freedom they brought. Always a tinkerer, Karl grabbed a wrench and removed the training wheels from his first bike because he couldn't corner as well as he wanted to. Through the years, Karl has raced mountain bikes, worked in bike shops and managed the marketing and public relations for brands such as Pedro's, Thule, Chariot and Park Tool. Today, Karl is still an avid cyclist, hiker, paddle-boarder, runner and skier. Karl splits his time between Georgia and Vermont.

Sales territory: Maine, Vermont, New Hampshire, Massachusetts, Connecticut, Rhode Island, New York, Pennsylvania, New Jersey, Delaware, Maryland, West Virginia, Virginia, Washington, D.C., North Carolina, South Carolina, Georgia, Florida, Tennessee, Alabama, Mississippi, Louisiana, and in Canada the provinces of Quebec, New Brunswick, Nova Scotia and Ontario.


(720) 288-0160

Ellen Butler

West Coast Sales

Who are your cycling customers? Road, time trial, triathlon, mtb cross country, downhill? Ellen's done them all. She got her start in a Burley trailer, graduated to tandem stoker, and worked at a bike shop in high school. She then served as collegiate cycling club president, raced in the Indiana University Little 500, and received her degree in Recreation Administration. As a professional, she's worked with race promoters, done marketing for CatEye USA, and now owns her own marketing business. She enjoys juicing vegetables, reading books, and learning new software. Ellen, her husband, and pup call Colorado home. They spend summers exploring mountain bike trails and working from their camper.

Sales Territory: Washington, Oregon, Northern California, Idaho, Nevada, Utah, Arizona, New Mexico, and British Columbia, Canada.


Telephone: 886-4-7357860

Wheel Giant, Inc.

Taiwan & China

Focus is the key feature of Wheel Giant's attitude and that focus centers on publishing and as an independent sales agency for foreign bicycle magazines. We have been the sales agent in Taiwan for more than 40 specialized foreign bicycle magazines including Bicycling, Bicycle Retailer & Industry New, Mountain Bike Action, Tour and Mountain Bike. We have become an important globalization partner for Taiwanese companies by strategically placing advertisements and supplying information for the industry. In addition we publish the Chinese-language Bike Market Update distributed in China and Taiwan. Wheel Giant, Inc. 193 Tze-Chiang Road, Changhua Taiwan, ROC Fax: 886-4-73560789
Office: 39-010-583-684

Ediconsult Internazionale

Italy & Switzerland

Ediconsult is Bicycle Retailer & Industry News' key advertising sales firm in Genova, Italy, for advertising accounts that originate in Italy and Switzerland. Plaza Fontane Marose, 3-16123 Genova, Italy Fax: 39-010-566-578 or