Staff Directory

General Office

Bicycle Retailer and Industry News

4745 Walnut Street, Unit A
Boulder, CO 80301-2651

Editorial Staff

(720) 251-6899

Stephen Frothingham


Stephen is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike retailer in Santa Fe, New Mexico, where BRAIN was founded. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor. After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011. He became editor in chief in 2018. He is an enthusiastic (but painfully slow) road, mountain bike and cyclocross rider.

Dean Yobbi

Managing Editor

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

Patrick O'Grady


Patrick O'Grady was suckered into contributing to Bicycle Retailer and Industry News in 1992, when Marc Sani cleverly offered to "buy him a beer,” and he has been hanging around ever since, waiting for it. A free-range rumormonger who cartooned for his high-school newspaper and scored his first pro byline in 1974, O’Grady lives in Albuquerque, New Mexico, where he draws cartoons for BRAIN, reviews touring bikes for Adventure Cyclist, blogs at, herds cats, and rides rigid steel bikes with drop bars, rim brakes and bar-end shifters pretty much everywhere, including places he shouldn’t.
(949) 322-8392

Marc Sani


Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder. In 2013 Sani stepped into a new role as Staff Writer as Megan Tompkins took over as BRAIN's third publisher.


(970) 404-0988

Colin O'Brien

Design and Digital Manager

Colin brings broad experience to BRAIN as Design and Digital Manager. Before Joining BRAIN as an employee, Colin contracted to redesign, develop and maintain the most recent version of as well as contribute graphic design for the Interbike Dailies. Besides contract work for BRAIN, Colin was the Art Director for Mountain Gazette magazine, has contributed design to the High Country News, and has experience as web developer, designer, project manager and brand strategist both as a solo freelancer and for multiple digital agencies. Colin rides the mountains and mesas on both road and mountain bikes near his home in Paonia in Western Colorado.

(949) 300-0502

Ron Bertola

Account Manager

Ron has more than 20 years of magazine publishing and account management experience. He values his working relationship with clients, sales, editorial, and creative staff.

Advertising Sales

Office: (847) 537-9196

Barry and Jim Kingwill

Midwest Sales

Jim Kingwill began working as a publisher’s representative in 1989. Began working with Bicycle Retailer & Industry News six months after the magazine began publishing. Jim is married with two children and one too many dogs. He’s an avid sailor and enjoys skiing, shooting trap and skeet, kayaking and cycling. Barry Kingwill began selling advertising in 1982 and started selling for Bicycle Retailer & Industry News six months after it was launched. Barry is married with 3 children. Pastimes include golf, bicycling the forest preserves and trap shooting.

Sales territory: Illinois, Indiana, Michigan, Ohio, Kentucky, Arkansas, Missouri, Texas, Oklahoma, Kansas, Nebraska, South Dakota, North Dakota, Iowa, Minnesota, Wisconsin 

Cell Phone: Barry Kingwill: (847) 971-3295
Cell Phone: Jim Kingwill: (847) 971-3294

Email Barry:
Email Jim:

Cell phone: (203) 906-5806

Karl Wiedemann

East Coast Sales

Since the age of 4, Karl Wiedemann has loved bicycles and the freedom they brought. Always a tinkerer, Karl grabbed a wrench and removed the training wheels from his first bike because he couldn't corner as well as he wanted to. Through the years, Karl has raced mountain bikes, worked in bike shops and managed the marketing and public relations for brands such as Pedro's, Thule, Chariot and Park Tool. Today, Karl is still an avid cyclist, hiker, paddle-boarder, runner and skier. Karl splits his time between Georgia and Vermont.

Sales territory: Maine, Vermont, New Hampshire, Massachusetts, Connecticut, Rhode Island, New York, Pennsylvania, New Jersey, Delaware, Maryland, West Virginia, Virginia, Washington, D.C., North Carolina, South Carolina, Georgia, Florida, Tennessee, Alabama, Mississippi, Louisiana, and in Canada the provinces of Quebec, New Brunswick, Nova Scotia and Ontario.


(720) 288-0160

Ellen Butler

Mountain Region Sales

Who are your cycling customers? Road, time trial, triathlon, mtb cross country, downhill? Ellen's done them all. She got her start in a Burley trailer, graduated to tandem stoker, and worked at a bike shop in high school. She then served as collegiate cycling club president, raced in the Indiana University Little 500, and received her degree in Recreation Administration. As a professional, she's worked with race promoters, done marketing for CatEye USA, and now owns her own marketing business. She enjoys juicing vegetables, reading books, and learning new software. Ellen, her husband, and pup call Colorado home. They spend summers exploring mountain bike trails and working from their camper.

Sales Territory: Montana, Idaho, Wyoming, Utah, Colorado, Arizona, New Mexico, Alberta, Saskatchewan, Manitoba.


(949) 632-4223

Gary Newkirk

West Coast Sales

Gary Newkirk’s introduction to the bicycle industry was in the 1970’s when his family bought a family shop in Anaheim. While in college at the University of California San Diego and later at UCLA, Gary managed the bicycle co-op at UCSD and worked at Bikeology while finishing his degree at UCLA. Following a brief diversion into the finance world after college, he found his way back to the industry with stints at Two Wheel Transit Authority, West Coast Cycles and Blackburn Designs. Sports photography was always a passion and while at Blackburn he began shooting events for Winning Magazine and its sister publication Triathlete Magazine. A desire to broaden his sports coverage led to a staff photographer position at Allsport Photography (now Getty Images). While at Allsport he began specializing in golf photography leading to a position with Golf World / Golf Digest. After covering more than 500 professional golf tournaments he found himself drawn back at his first love, cycling. Gary joined Bicycle Retailer and Industry News in September 2011 as the Director of Sales and Marketing.

Sales Territory: California, Oregon, Washington, Nevada, British Columbia


Telephone: 886-4-7357860

Wheel Giant, Inc.

Taiwan & China

Focus is the key feature of Wheel Giant's attitude and that focus centers on publishing and as an independent sales agency for foreign bicycle magazines. We have been the sales agent in Taiwan for more than 40 specialized foreign bicycle magazines including Bicycling, Bicycle Retailer & Industry New, Mountain Bike Action, Tour and Mountain Bike. We have become an important globalization partner for Taiwanese companies by strategically placing advertisements and supplying information for the industry. In addition we publish the Chinese-language Bike Market Update distributed in China and Taiwan. Wheel Giant, Inc. 193 Tze-Chiang Road, Changhua Taiwan, ROC Fax: 886-4-73560789
Office: 39-010-583-684

Ediconsult Internazionale

Italy & Switzerland

Ediconsult is Bicycle Retailer & Industry News' key advertising sales firm in Genova, Italy, for advertising accounts that originate in Italy and Switzerland. Plaza Fontane Marose, 3-16123 Genova, Italy Fax: 39-010-566-578 or

InMotion Marcom


Uwe Weissflog
Managing Director
inMotion marcom

D-70191 Stuttgart

Cel +49 170 3164035
Tel +49 711 35164091