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Other competitors try to beat the biggest players at their own game. But Cannondale is flipping the script in a way that benefits both dealers and itself.

Campagne, right, with Vriends.

BREMBATE, Italy (BRAIN) — The owners of Vittoria Group, including founder and president Rudie Campagne, have sold the tire maker to Wise Equity, an Italian group.  

A House subcommittee hears testimony from business owners about ways to improve supply chain resiliency during the COVID-19 pandemic.

WASHINGTON (BRAIN) — As the lone representative of not only the cycling industry but the entire outdoor industry, David Billstrom admitted to feeling some pressure addressing Congress on July 2.

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products is now selling its house brand Teravail tires direct to consumers via the brand's website, and sharing some revenue from each sale with nearby dealers who are enrolled in its Dealer Choice program for Teravail.

RANCHO SANTA MARGARITA, Calif. (BRAIN) — Friends of Charles "Chuck" Allen, including staff at Felt Bicycles, have launched a crowdfunding campaign to support Allen and his family, who lost their home, all their possessions and their dogs in a fire last month. 

MORGAN HILL, Calif. (BRAIN) — Specialized has told its dealers that it will begin sales of equipment, but not bikes or frames, through Backcountry.com and its cycling-specific site, CompetitiveCyclist.com.

SBA program supported at least 1,500 jobs at retail, supplier and nonprofit organizations.
A showroom at a Bicycle Sports Shop location in Austin.

AUSTIN, Texas (BRAIN) — Bike shops, suppliers and nonprofits across the industry — along with thousands of employees — have benefitted from the Paycheck Protection Program, which provides forgivable loans for organizations that maintain payroll during the COVID-19 pandemic.

The list of about 1,500 retailers, suppliers, nonprofits and other industry companies that received federal Paycheck Protection Program loans.

WASHINGTON (BRAIN) — The Paycheck Protection Program was extended another month to small businesses needing financial assistance in the wake of the COVID-19 pandemic.

OSAKA, Japan (BRAIN) —  Shimano's chairman emeritus and former chairman Yoshizo Shimano died of chronic heart failure at 85 on July 3.

"The contributions he made to Shimano's business cannot be measured and his impact will be felt forever," the company said. 

BOULDER, Colo. (BRAIN) — PeopleForBikes, which owns and operates the Bicycle Leadership Conference, announced Wednesday that it will hold the BLC as a virtual event this fall and an in-person BLC next April 12-14 in Santa Cruz, California. Meanwhile, organizers of the Sea Otter Classic, which has hosted the BLC in Monterey for many years, announced a rival management conference for next April.

(BRAIN) — The Dorel brands are shifting to an updated version of the cycle the industry relied on in decades’ past: dealer pre-season commitments made in the fourth quarter and model transitions centered around the new year. The company is promising to eliminate most mid-season model year changeovers.

MONTEREY, Calif. (BRAIN) — Organizers of the Sea Otter Classic on Wednesday announced that the 2020 event, which had been rescheduled for October, will not be held. 

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New Product

The Civante is Yamaha's first Class 3 e-bike.

CYPRESS, Calif. (BRAIN) — Yamaha Bicycles unveils the new Civante Class 3 e-bike this summer, expanding its lineup of fitness-focused road bikes.