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RIVERSIDE, Calif. (BRAIN) — Online retailer Jenson USA will provide suspension service, pledging factory-level repair for forks and shocks.

NEW YORK (BRAIN) — A CNBC report that Peloton had paused production of its exercise bikes because of slackening demand caused the company's stock price to fall to a two-year low on Thursday.

Ellsworth will take an active role in design and development of his namesake brand after a four-year absence.
Rudi Pienaar, left, and Tony Ellsworth.

SAN DIEGO (BRAIN) — Tony Ellsworth is returning to his namesake mountain bike brand after a four-year absence to become chief development/design officer.

DETROIT (BRAIN) — Cardinal Cycling Group, a new company formed last year to acquire the TIME bicycle business from Rossignol, has acquired Detroit Bikes.

CHICAGO (BRAIN) — SRAM announced Wednesday the acquisition of cycling computer brand Hammerhead. The transaction was completed Dec. 30.

Kona co-founders Jake Heilbron and Dan Gerhard remain with the company.

SEATTLE (BRAIN) — Kona Bicycles has been acquired by Kent Outdoors, a Ohio-based company that was known until Wednesday as Kent Water Sports. Kent Outdoors owns several outdoor sports and watersport brands, including the Arbor snowboard brand.

IRVINE, Calif. (BRAIN) — Nearly 56% of female cyclists riding today either started cycling during the pandemic or returned to it after a layoff, according to the National Bicycle Dealers Association's Bicycling Buying 2021 Consumer Research
Study.

ARLINGTON, Va. (BRAIN) — Trek Bicycle is buying the Washington, D.C.-are retail chain Spokes, Etc., 

The store announced the purchase on its Facebook page this weekend.

SEATTLE (BRAIN) — REI Co-op will build a new distribution center in Lebanon, Tennessee, to support growth on the East Coast, Midwest, and South.

2021 Giant Cypress DX.

WASHINGTON (BRAIN) — Giant Bicycle has recalled some 2021 Giant and Liv adult bikes because the adjustable stem can loosen and pose a fall and injury hazard.

The recall includes the Giant Cypress DX, Giant Escape 3 Comfort, Liv Flourish FS 1, and Liv Alight 3 Comfort.

A scene from the late great Reno Interbike of 2018.

HEMPSTEAD, N.Y.  (BRAIN) — Many members of the global bike industry received email surveys this week purportedly from Emerald Expositions, a trade show company that produces the Outdoor Retailer expos and which owns Interbike, the bike expo last held in 2018 in Reno, Nevada.

Sage Titanium makes use of Cerakote on frames and components.

WHITE CITY, Ore. (BRAIN) —Cerakote, a spray-on ceramic polymer finish, has been available for over a decade and is a mainstay in the firearms industry, where it is lauded for its tight tolerances, chemical and corrosion resistance and other attributes.

VANTAA, Finland (BRAIN) — Amer Sports has sold the Finnish adventure wearables brand Suunto to Liesheng, a Chinese technology brand. Amer is the parent of Enve Composites, Louisville Slugger, Arcteryx, Wilson and other brands, and the former owner of Mavic.

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New Product

(BRAIN) — PrestaCycle now offers its UniBlock Cassette in an 11-25 12-speed Campagnolo-compatible model. The 11-25 size is unavailable from Campy, according to PrestaCycle.