For the Record

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.
Posted May 12, 2025

Nederland, Colorado — After a brief detour, Tin Shed Sports is coming home.

Posted May 12, 2025

Montreal, Qc, Canada – Krono Nutrition, a Canadian brand known for its clean and effective approach to sports nutrition, is officially launching in the United States.

Posted May 12, 2025

Kalamazoo, MICH. – Open Roads Bike Program will relocate to a larger location in Kalamazoo’s Edison Neighborhood this summer. Located at 914 E. Vine Street and the former site of KalBlue, the new location is an ideal space for the non-profit organization to expand its services, programs, and bike co-op.

Posted May 12, 2025

Hold onto your handlebars, BMX enthusiasts! Dirty Knobs Productions is thrilled to announce the dates for Dirtyfest 3, the world’s largest Vintage BMX family reunion.

Posted May 8, 2025
Over 115,000 Members and Workers Stood Together for Historic "Vote No" Campaign

Washington, DC – Today, the REI Union issued a statement after REI announced that all of its unopposed, corporate-backed candidates to serve on its Board of Directors had been soundly rejected by REI members.

Posted May 7, 2025
Strategic collaboration to elevate Apidura’s global voice.

Girona, Spain—May 7, 2025— Apidura, the independent brand driving innovation in ultra-distance cycling and bikepacking gear, has appointed Athletic Affair as its global PR agency.

Posted May 7, 2025

Berlin, 7 May 2025 | The ZIV – German Bicycle Industry is expanding its market data offerings and initiating development of a comprehensive market data service for the entire German bicycle industry.

Posted May 7, 2025

Irvine, CA – The National Bicycle Dealers Association (NBDA) is proud to announce the release of the 2025 NBDA Service Survey Report, a comprehensive study providing powerful, actionable insights into the service departments of Speciality Bicycle Retailers

Posted May 7, 2025

BOULDER, CO, UNITED STATES, May 6, 2025 -- Dave Zabriskie, renowned former World Tour professional cyclist, Olympian, and the first American to win stages in all three Grand Tours—the Tour de France, Vuelta a España, and Giro d'Italia—announced today the launch of Cognitive Protocol, a groundbreaking initiative focu

Posted May 5, 2025
We emphasize the importance of recommending an excellent Electric Bike Insurance.

San Francisco, CA – May 5, 2025 – The New Wheel Electric Bike Shops in San Francisco, Marin, and Oakland proudly announce the transition to BikeInsure as our Official Electric Bike Insurance provider. This collaboration brings essential and affordable opt-in electric bike insurance for our e-bike customers.

Posted May 5, 2025

The founders of Kona Bicycles — Dan Gerhard & Jake Heilbron — are excited to announce that Charles Russell will be joining the senior management team managing sales & marketing, effective May 5th, 2025.

Posted May 2, 2025

EL PASO, Texas--(BUSINESS WIRE)-- Helen of Troy Limited (NASDAQ: HELE), designer, developer, and worldwide marketer of branded consumer home, outdoor, beauty, and wellness products, today announced a change to its leadership.

Posted May 2, 2025

Perris, Calif.  – Partnering with a legendary California band, which adopted its now-iconic name in 1965 and began a "long strange trip" as pioneers of the counterculture movement and the jam-band genre, Retrospec, a digitally native leader in recreational bicycles and outdoor equipment, today announced a licensed c

Posted May 2, 2025

Irvine, CA – 5/2/2025 – The National Bicycle Dealers Association (NBDA) is calling upon bicycle retailers across North America to participate in the second annual survey aimed at assessing E-bike System Suppliers.

Posted April 30, 2025

Schiphol-Rijk, Amsterdam: Yamaha Motor Europe has launched its new Yamaha eBike Systems Service platform to streamline and enhance its aftersales support. This initiative supports its ambition to become a center of excellence for eBike drive units and system customers, as well as their dealers.

Posted April 28, 2025
"I realized BikeInsure had a simple solution for insuring all valued bikes across the United States."

Miami, Florida – April 28, 2025 – BikeInsure, the Official Bike Insurance of USA Triathlon, is thrilled to announce that Leanda Cave, a four-time World Champion Triathlete, has joined the company as a brand ambassador.

Posted April 25, 2025

Montreal, QC – April 24, 2025 – Trickstuff and Outdoor Gear Canada (OGC) are pleased to announce that they have signed an exclusive distribution agreement for Canada.

Posted April 25, 2025

With the 2025 peak riding season approaching, the U.S. bicycle industry grapples with renewed tariffs and persistent supply chain challenges.

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