For the Record

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Posted December 30, 2025
New data highlights financial pressures, margin concerns, and the critical path forward for Specialty Retailers

Irvine, CA — The National Bicycle Dealers Association (NBDA) today announced the release of the 2025 NBDA Specialty Bicycle Retail Channel Report, a comprehensive analysis of the Specialty Bicycle Retail landscape built on data collected through the NBDA's annual industry survey.

Posted December 29, 2025

Irvine, CA (December 15, 2025) – The NBDA P2: Profitability Project is a structured peer-learning and business-improvement program run by the National Bicycle Dealers Association (NBDA).

Posted December 29, 2025

Irvine, CA (December 18, 2025) – For over a decade, the National Bicycle Dealers Association (NBDA) P2 Program has transformed the financial performance of non-competing Specialty Bicycle Retailers in a peer-to-peer driven environment.

Posted December 23, 2025

Leamington Spa, UK. 23 December 2025. Hiplok, the UK's premier bicycle and motorcycle security brand, has appointed Coast 2 Coast as a new distributor for its bicycle lock and storage line-up in the United States.

Posted December 22, 2025

(Santa Fe, NM – Dec 17, 2025) — Leading technical products supplier BTI is excited to announce several important leadership additions and territory expansions, featuring both new faces and familiar industry names.

Posted December 17, 2025

PeopleForBikes, the trade association for the U.S. bicycle industry, is developing a new premium data platform to deliver faster, more transparent market intelligence and help retailers, brands, and suppliers make smarter business decisions.

Posted December 17, 2025

 To Launch Advanced E-Bike Technical Training Program for Pedego Stores Nationwide

Posted December 17, 2025

Classified is launching its new B2B Portal in selected markets, including the USA, the UK, and France, marking a new step in how we support our professional network.

Posted December 17, 2025

 To Offer Enhanced Dealer Margins, and Avoid Tariff & Inflation-Driven Price Increases

Posted December 16, 2025

Traffic Distribution strengthens BMX portfolio and distribution rights across Europe

Posted December 16, 2025
A new generation of protection and performance in cycling pads.

TeoSport is proud to announce a new strategic partnership with D3O, the global leader in advanced impact-absorbing materials.

Posted December 15, 2025

The PeopleForBikes Coalition Board of Directors convened virtually on December 10 to review organizational progress, align on 2026 priorities, and address the most pressing challenges and opportunities facing the U.S. bike industry.

Posted December 15, 2025

December 8, 2025 — Basso, the iconic Italian bicycle manufacturer, and Cycle Limited, a leading U.S. online retailer of certified pre-owned and new bicycles, today announced the launch of the Trade Up Program, now available to all stocking Basso dealers across the United States.

Posted December 8, 2025

Bianchi announces a new and prestigious chapter in its long-standing presence in professional cycling, signing a multi-year sponsorship agreement with Team Bahrain Victorious starting from the 2026 season.

Posted December 5, 2025

It is with a mix of heartfelt emotions and sincere gratitude that we announce the retirement of Jude Monica on December 31st, 2025. Jude has been an invaluable member of the Magura USA team for the past 23 years, contributing significantly to our success through his technical knowledge and expertise.

Posted December 5, 2025

From 1 December 2025, Yélo Bike Club will take over UK distribution for tune's line of high-end, lightweight components.

Posted December 5, 2025

Apple Valley, CA — Humbled.... Those are the words that Supercross BMX Founder and President Bill Ryan, said about his company's record-breaking 8th USA BMX Golden Crank Award for Bike of the year.

Posted December 5, 2025

Brussels — The Confederation of the European Bicycle Industry (CONEBI) and Cycling Industries Europe (CIE) announce the successful conclusion of their merger, bringing together the two organisations to form European Cycling Industries, the unified voice of the cycling sector in Europe.

Posted December 5, 2025

Jamaica, VT — [12-04-2025] — After a distinguished 35-year career in the bicycle industry, leader, strategist, and industry advocate Mercedes Ross is announcing the launch of Door #3 Consulting, an independent consultancy focused on brand development, retail experience, merchandising, store design, and strategic ind

Posted December 5, 2025
Free Enterprise-Level Data Analytics Platform Powered by TrackFly Levels Playing Field Against Big-Box Competition

Irvine, CA - 12/1/2025 - The National Bicycle Dealers Association (NBDA) today announced the launch of its groundbreaking Market Intelligence Program, providing Specialty Bicycle Retailers with complimentary access to enterprise-grade data analytics, competitive insights, and comprehensive market intelligence previo

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