For the Record

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Posted November 18, 2020
U.S. Team cyclists will use Polar’s category-leading sensors for training and racing

(Boulder, CO – November 18, 2020) - Zwift's top eRacing team, Saris + The Pro's Closet, today announces a new partnership with Polar, the world leader in heart rate and biometric monitoring technology. For decades, Polar has been universally recognized as the gold standard in heart rate measurement.

Posted November 18, 2020

Avon, CO, November 18, 2020

Posted November 18, 2020

TAIPEI CYCLE will continue in 2021 as a 'hybrid' show, both on-site and online

Posted November 17, 2020

November 16, 2020 – Forchheim, Germany: Markus Flossmann and YT Industries welcome Sam Nicols as new CEO to the YT Family. He will be overseeing all business operations, while founder Markus Flossmann will slip into the role of Chief Visionary Officer (CVO) responsible for Brand and Product Identity.

Posted November 13, 2020
Michael Browne joins Specialized as USA marketing director.

MORGAN HILL, Calif., (Nov. 12) — Specialized Bicycle Components announced this week that Michael Browne will be joining the company as USA Marketing Director. Michael will be leading marketing activations in the USA alongside recently promoted Stacey Wilhelm, Director of Brand Development.

Posted November 13, 2020

POOLE — Muc-Off are proud to announce their upgraded support for Steve Tilford Foundation Racing. Under a new name the team will compete in multiple disciplines, while creating new opportunities for up-and-coming racers.

Posted November 11, 2020

Wilton, Conn. - November 10, 2020 - Cannondale and EF Pro Cycling today announced an initiative that will help create opportunity and increase racial diversity in cycling at the collegiate level in the United States.

Posted November 11, 2020

SHIFT ACTIVE MEDIA CELEBRATES 10 YEAR ANNIVERSARY
A DECADE OF DIGITAL FIRST CYCLING MARKETING

9 November, 2020 – Bath, UK: SHIFT Active Media, the world's leading marketing agency dedicated to cycling is celebrating 10 years since it first opened its doors for business.

Posted November 11, 2020

BOULDER, CO. (Nov. 10, 2020) — PeopleForBikes is launching the Advocacy Academy, an extensive online toolkit of educational resources to help city leaders, local advocates and other stakeholders improve bicycle networks and programs in their communities.

Posted November 10, 2020
BEYONCÉ AND PELOTON TEAM UP FOR UNPRECEDENTED PARTNERSHIP
 

Posted November 9, 2020

SALT LAKE CITY, UT: ROTOR America, North American subsidiary of Madrid-based ROTOR Bike Components, cites Spanish supply chain as key in maintaining record growth in the US market.

Posted November 9, 2020
Co-Founder Naomi Gonzalez passes the torch to former REI VP of Experiences.

SEATTLE—November9, 2020 —TomboyX announced today that Leslie Garrard, former Vice President of Experiences and Strategy at Recreational Equipment, Inc. (REI), has joined the gender-neutral underwear company as Chief Operating Officer and will serve on the company's senior leadership team.

Posted November 6, 2020

LITTLE ROCK, AR — Orbea has tapped industry veteran Nick Howe to become the brand's new USA Country Manager.

Howe, formerly Orbea's Western Regional Sales Manager, takes the job following the departure of Matthew Smith. The position became effective Monday Oct 26th.

Posted November 5, 2020

In order to best prepare athletes joining the ranks of eMTB riders, Coach Dee Tidwell, founder of Enduro MTB Training, is launching 

Posted November 4, 2020

November 4th, 2020 — Urban mobility specialist Tern, and Stile Products, Tern's North American branch office, are pleased to welcome Arleigh Greenwald to the team.

Posted November 3, 2020

CABDA ANNOUNCES NEW 2021 DATES, NEW VENUE FOR WEST EXPO

Posted November 2, 2020

 Quality Bicycle Products is now serving bicycle retailers and suppliers with a larger and more energy-efficient distribution center in Reno, Nevada.

Posted October 30, 2020
TerraTrike, GreenSpeed and KMX brands get additional support with new staff.

GRAND RAPIDS, Mich. — In a year of record-setting sales for recumbent trike brands TerraTrike, GreenSpeed and KMX, parent company WizWheelz, Inc., has bolstered its team, bringing on additional talent in operations and marketing.

Posted October 30, 2020

ASHEVILLE, NC (October 30, 2020) -- Grassroots Outdoor Alliance (

Posted October 30, 2020

The new store will feature a purpose-built bike fitting studio designed by RETUL 

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