For the Record

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.
Posted June 30, 2021

Randolph, Mass - The days of bulky padded shorts and uncomfortable seats are gone! Delta’s revolutionary hexAir Saddle Covers feature a patent-pending hexagonal air pocket grid that flexes to provide guaranteed  comfort for any rider.

Posted June 29, 2021

Flathead Valley, Montana – June 28, 2021

Esker Cycles is excited to announce a new ride scholarship with the purpose of enabling more people to get outside on mountain bikes.

Posted June 29, 2021

Boulder, CO —Specialized Bicycles has released a new digital service for retailers called “S-Fulfillment,” which integrates with SmartEtailing’s Supplier Fulfillment technology.

Posted June 29, 2021

Breadwinner Cycles transferred Alex Roman over to the Breadwinner Cycles side of the operations. Roman was formerly the Customer Service Manager of Sugar Wheel Works, the custom wheel building division of Breadwinner Cycles.

Posted June 24, 2021

Sugar Wheel Works, a division of Breadwinner Cycles, recently hired Hurl Everstone as the Company Manager to oversee customer service and operations at the custom bike wheel building operation based in Portland, Oregon. Everstone moved from Minnesota, where he was previously working for Saris Infrastructure.

Posted June 24, 2021

San Rafael, Calif, June 10, 2021 – Trips for Kids unveiled a revision to their current logo with the addition of an image of a female lead rider symbolizing the participation of both girls and boys in the program.

Posted June 23, 2021

The Dutch specialist for bicycle accessories Basil has strengthened its team with Magdalena Göddeke as Export Manager. Magdalena is part of the Sales Team and is hired to sustain the ongoing growth of Basils international business.

Posted June 22, 2021

Velo is now accepting applications.

Posted June 22, 2021
The RAR Jobs Board is a job listing to increase hiring for BIPOC and FTWN-B folks in the cycling and outdoors industries.

Portland, OR - (April 5, 2021) - With companies in the cycling and outdoors industries committing to diversity, equity, and inclusion initiatives like the Cycling Industry Pledge, RAR found that there was still a lack of employee diversity.

Posted June 18, 2021

Dlamini makes history as Team Qhubeka ASSOS name Tour de France line-up

Posted June 18, 2021

• TIME Bicycles has appointed Conductor as global design, brand and content agency
• TIME is Europe's leading manufacturer of braided RTM carbon frames, forks and
components
• New product launches will stage over the next year, beginning this summer with graphic

Posted June 17, 2021

Sunday the 24th of July 2022, Amaury Sport Organisation will launch a new women’s race that will carry the signature of the World’s biggest race, the Tour de France. It will adopt the same codes, values and symbols as the men’s race.

Posted June 17, 2021

Burlington, VT (June 18, 2021) - Julbo Eyewear, the premium French eyewear brand based in Longchaumois France with its subsidiary based in the Green Mountains of Vermont, appoints Rick Randall as Vice President of US Sales.

Posted June 17, 2021
Peter Nicholson joins growing team as Brand Manager

(June 16, 2021 – Scotts Valley, CA) Giro Sport Design, the cycling world's design leader, today announced several key hires and promotions in a move to expand their brand and marketing team.

Posted June 15, 2021

Leaders in technology, entertainment, design and business join the company's global movement to create more livable cities

Posted June 15, 2021

Trek takes first steps to providing career paths for 1,000 people of color through training scholarship program to improve diversity within Trek and the entire cycling industry.

Posted June 15, 2021

Upgrading the most successful bike sizing online widget

Posted June 15, 2021

Following a 2020 and start to 2021 which saw strong sales growth across all its territories, 7mesh Apparel has welcomed two new agencies to its team and seen a third expand its territory across the US-Canada border.

Posted June 15, 2021
Outdoor Prolink team grows and evolves its staff to honor its commitment to being the most responsible pro purchase program.
Kenzie Rodriguez.

BOULDER, CO. (June 15, 2021) — Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, appoints Kenzie Rodriguez as Chief Marketing Officer (CMO).

Posted June 15, 2021

San Diego, CA June 14, 2021- Eliel and Co. parent company of advanced technical apparel brands Eliel Cycling and endurance brand, Wattie Ink., recently finished the hiring of its third key executive to round out the new senior leadership team.

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