AMES, Iowa — Traffic Distribution USA Inc. (Traffic USA) officially opens its U.S. distribution operations on June 17th, 2026. Inventory is available from its warehouse in Ames, Iowa, allowing Traffic USA to supply authorized retailers and accept orders across its brand portfolio.
U.S. retailers can order products across Traffic USA’s brand portfolio, spanning two categories:
BMX: WeThePeople Bikes, Radio Bikes, Éclat, and SaltBMX.
MTB, Gravel, Road & Protection: Bombtrack Bicycle Company, Seido Components, Hutchinson, Title MTB, and Fuse Protection.
Additional brand additions are planned throughout 2026.
“We are excited to officially open Traffic USA for business. With inventory available from our U.S. warehouse, we can supply retailers directly and support dealer partners across the United States. We look forward to building long-term partnerships and bringing our brands to the U.S. market in a stronger, more direct way.”
— Harry Schmid, Managing Director, WE MAKE THINGS GmbH
The opening coincides with an important year for the portfolio’s flagship BMX brand, as WeThePeople celebrates its 30th anniversary in 2026.
Retailers interested in carrying Traffic USA brands can visit traffic-usa.com or contact the team at sales@traffic-usa.com.
About Traffic Distribution USA Inc.
Traffic Distribution USA Inc. is a full-service bicycle distribution company operating from Ames, Iowa, focused on dealer and distributor support, account management, and long-term retail partnerships. It is the third entity in the global Traffic Distribution network, alongside established operations in Europe and the United Kingdom.
Dealer and Sales Contact
Traffic Distribution USA Inc.
Email: sales@traffic-usa.com
Web: traffic-usa.com
