Product/Tech
DURANGO, Colo. (BRAIN) — Tailwind Nutrition's newest flavor in its Endurance Fuel line is Colorado Cola. Colorado Cola contains 35mg of caffeine per 100 calories; the company said it was "designed to provide all-day nutrition in a flavorful drink that will not upset the stomach."
SAN DIEGO (BRAIN) — SportRx, makers of custom prescription sport sunglasses and snow goggles for athletes, has introduced a limited-edition Oakley/SportRx Flak 2.0 XL.
SportRx has worked with Oakley for 12 years to offer prescription sunglasses and eyeglasses.
LOS ANGELES (BRAIN) — Thousand has released a limited edition summer helmet line that the company said features fresh colors "inspired by the adventurous and nostalgic spirit of summer." The helmets include all of the same features as the brand's Heritage Collection.
BOULDER, Colo. (BRAIN) — Stages Cycling began selling its next generation of GPS computers with the Dash M50, which went on sale Monday.
BRIGHTON, United Kingdom (BRAIN) — With designs that owe as much to old school BMX as the Tour de France, UK-based apparel brand Morvelo is ramping up for a go at the U.S. market. The brand established almost 10 years ago sells though some large retailers in its home market, but is looking for a different kind of store in the U.S.
KIRKLAND, Wash. (BRAIN) — BikeFit, a supplier of fitting tools to retailers and studios, is offering a special edition of the adjustable BiSaddle, which BikeFit will sell to retailers and other qualified partners.
OSAKA, Japan (BRAIN) — For the 2020 model year, Shimano has upgraded its entry-level Tiagra road components with new designs that the company said are more ergonomic and offer better performance.
TAURANGA, New Zealand (BRAIN) — New Zealand's Shotgun Kids MTB Seat is now available for U.S. bike retailers.
BOULDER, Colo. (BRAIN) — A new title from VeloPress, "Sports Nutrition Handbook: Eat Smart. Be Healthy. Get on Top of Your Game," unpacks the most important nutrition and hydration concepts so that any athlete can easily make sense of their nutrition needs.
IRVINE, Calif. (BRAIN) — In what may be a first for the company, Shimano is making a major new group of components available for retail purchase soon after a public launch, both as original equipment and in the aftermarket.
EMPORIA, Kan. (BRAIN) — The Dirty Kanza "All Things Gravel" expo has quickly become the place to launch new gravel gear for the upcoming season, and even show new products that will be raced at Saturday's Dirty Kanza 200 race. The expo opened Thursday and runs through Friday.
INDIANAPOLIS, Ind. (BRAIN) — Silca’s new Maratona Minimo is a compact, compartmentalized bag for riders and racers. With customizable internal dividers, like a camera pack for your kit, you can create a place for every essential item.
TAIPEI, Taiwan (BRAIN) — Tern's new BYB is 30% smaller than typical 20-inch wheel folding bikes, making it the smallest Tern ever. The model name stands for "bring your bike."
MUNICH (BRAIN) — Blubrake, an Italian company that is part of the e-Novia group, showed a new anti-lock braking system for e-bikes at the E-Bike Days consumer event held here this weekend.
WASHINGTON (BRAIN) — Revelate Designs is working with the U.S. Consumer Product Safety Commission to recall about 1,250 Terrapin System 14L seat bags.
PROVIDENCE, R.I. (BRAIN) — G-Form, a pioneer in soft-shell protection, unveiled its all-new Pro-X2 elbow and knee pads.
SANTA CRUZ, Calif. (BRAIN) — Ibis Cycles has launched a redesign of its carbon wheels in collaboration with Stan's NoTubes.
PHILADELPHIA (BRAIN) — After years of making parts exclusively for use on Engin bicycles, Engin Cycles is now offering its first part for purchase as a stand-alone product.
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