SANTA BARBARA, Calif. (BRAIN) — Endura has addressed women's saddle discomfort with a new bib short featuring a pad developed with a group of women road riders and also tested by professional cyclists Lucy Charles-Barclay and Denise Schindler.

LONDON (BRAIN) — Muc-Off added another product to its care and maintenance line with the release of the reuseable Deep Scrubber Gloves.

IRVINE, Calif. (BRAIN) — Sena has released a new smart helmet and multi-sport headset intercom that can be fitted into most bicycle or skate helmets.

KENT, Wash. (BRAIN) — Diamondback Bicycles, a brand owned by Alta Cycling, has unveiled its 2021 spring e-bike collection, which includes four new models back by a new "Get Amped" marketing campaign.

Tagged Electric bike
The clothing manufacturer also is using compostable plastic packing.

BERGAMO, Italy (BRAIN) — Santini Cycling Wear will expand the use of recycled fabrics in jerseys — including the World Champion rainbow jersey — while also partnering with an international compostable packaging company.

Tagged DEI and Sustainability
The e11even Carbon Disc Gravel 38mm wheelset.

CARLSBAD, Calif. (BRAIN) — e11even Bike released carbon and alloy gravel wheelsets featuring center-lock DT 370 hubs.

Coefficient's retail display comes with 25 feature cards for each model.

SEASIDE, Calif. (BRAIN) — Coefficient Cycling is taking a fresh approach to handlebar packaging and display materials. The company said its goal was to provide purchasers of its carbon bars — which sell for $350 and $399, depending on model — with an upscale unboxing experience.

SAN DIEGO (BRAIN) — 100% introduced an accessory line for its Armega mountain bike and moto goggles that minimizes vision loss while riding and racing in muddy conditions.

LONDON (BRAIN) — Muc-Off has developed a spray degreaser designed to work and dry in seconds. The High-Pressure Quick Drying Degreaser utilizes a “zero residue” formula to allow the product to evaporate after application without rinsing.

GREENVILLE, S.C. (BRAIN) — Michelin will unveil its BMX Racing Line in April with two tread patterns. The Pilot SX and Pilot SX Slick will use rubber compounds from Michelin's competition road bike tires.

CINCINNATI (BRAIN) — Infinit Nutrition introduced a new vegan endurance drink mix alternative to its line of dietitian-designed nutrition for endurance athletes.

For starters, Ben Delaney notes, many bike brands now make their own carbon wheels instead of buying them from Enve.

CAMBRIDGE, Mass. (BRAIN) — Folding bike supplier Montague is launching what it calls the world's first full-sized folding e-bike, designed with city dwellers in mind.

Tagged Electric bike

ATLANTA (BRAIN) — Wahoo, which bought Speedplay in 2019, has announced a trimmed-down line of road pedals, with just five pedal models (including an upcoming power-meter pedal) and two cleats.

UPDATES pricing and model descriptions.

SAN FRANCISCO (BRAIN) — The Merry Sales Company worked with International Cycle Gears of India to produce the Eagle brand 2-speed coaster brake hub, which is based on the original specs and design of the Bendix 2-speed coaster brake hubs. 

SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne introduced a line of new gravel-optimized floor pumps. The Gravel Floor Drive series consists of three models designed to quickly inflate gravel and other mid-volume tires up to 100 psi.

Hardtail, gravel and all-road models represent major shift from full-suspension.
The Turner Cyclosys.

MURRIETA, Calif. (BRAIN) — After “chasing the carbon dream” the past decade, Dave Turner said it’s time to return to his cycling roots.

Pelli Premium Bike Care's product line.

BOULDER, Colo. (BRAIN) — Pelli Premium Bike Care is launching its debut lineup of bike cleaning and protection products, which feature ceramic technologies.

ST. PAUL, Minn. (BRAIN) — Park Tool is offering a new diamond abrasive cutter adapter for its DT-5 and DT-5.2 disc brake mount facing tools.

BERKELEY, Calif. (BRAIN) — GU Energy Labs has launched the new caffeine-free Strawberry Hibiscus flavor into its ROCTANE Energy Drink Mix lineup.

GU said its testing shows avoiding flavor fatigue is as important as avoiding physical fatigue.


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