Opinion/Analysis

(BRAIN) — Halfway into the Trump administration's 90-day grace period, U.S. retailers and suppliers are grappling with how to account for their increased import costs.

(BRAIN) — While the industry is still searching for answers to detailed questions about the tariffs' implementation, Trump's Rose Garden announcement made clear that price increases are inevitable in the bike industry.

The U.S. cycling industry’s race to the bottom started half a century ago with the end of the Bike Boom. Here’s why we’re still in the same race today.

Welcome to 2025. President Trump and Congress are back. The talk of tariffs is everywhere right now – from boardrooms to newsrooms – and perhaps finally one tariff may finally receive the scrutiny it deserves. The delay on this one tariff may be because of its name – de minimis.

As we head into 2025, it seems like more and more bike shops and bike brands are failing. But are they?

James H. Moss, a Colorado attorney who has worked with bicycle and outdoor industry businesses for years, has a few lawyerly tips for retailers and others after reading Rick Vosper's recent column about dealer agreements.

As the market for cycling and cycling products continues to shift and evolve, it becomes more important than ever to define who — and how many — we are.

With world-class resources and marketing budgets to match, you'd think large global companies could easily take a big position in the bike business if they wanted. So why haven't they?

Industry attorney Steven Hansen says this week's administrative decision is a reminder that all entities in a product's distribution bear some responsibility.