Opinion/Analysis

I read those three words and laughed, wishing I had come up with that clever phraseology.

Retailers who are on shaky ground will have a very hard time weathering the storm.

Tagged Coronavirus

Tough Love in the time of coronavirus: when everything's on sale all the time, your MSRP isn't a price. It's a joke.

Tagged Coronavirus
Photo by Daniel van den Berg on Unsplash

BOULDER, Colo. (BRAIN) — The scale of the COVID-19 outbreak extends from the individual to the global, across medical, political, and economic spheres. The bicycle industry has its own specific concerns within the developing crisis. 

Tagged Coronavirus / North American Handmade Bicycle Show / Sea Otter Classic / Tradeshows and conferences / Taipei Cycle Show
Stock art from unsplash.com/@austindistel.

I see a few clear growth opportunities for growth for IBDs, that I’ll mention. But instead of chasing the Next Big Thing, many retailers would benefit by getting a handle on their business and building or preserving your store’s ability to react to trends quickly and painlessly.

As I reflect on the conversations, I had at CABDA, I believe authenticity begins with your values and purpose.

Theo Jorno

The Dutch promotor of some of the Europe's largest bike events, as well as next month's E-bike Challenge in Minneapolis, says the American e-bike market needs to redirect itself away from a speedy image.

Tagged Electric bike

Marc Sani has some thoughts to share about Australia, Taiwan, and Las Vegas.

When bottom-line margins to assemble D2C bikes are often better than traditional brands, what does that imply for the IBD business model?

Heather Mason

No matter how pristine your store or how beautifully it flows, regardless if your prices are competitive, or if you have great curb appeal, what matters most is your staff. Your staff are your game changers, they are the key to everything retail.

The same Last Mile challenges that are putting power into retailers' hands with D2C brands has the potential to the change dealers' relationship with their primary specialty brands, too.

Let’s get straight to it: Cycling is a risky activity.

Here’s an interesting paradox: the more popular consumer-direct bicycle sales become, the more mission-critical Last Mile providers will be to their success. Should we embrace this trend, or resist it?

In case you want the skinny of this article, here it is: Be a good person. For those with more time, read on.

These are two women that dealers should pay attention to: Wendy Appleby and Diane Runyan.

What this potential replacement for the venerable derailleur drivetrain tells us about disruptive technology, the concept of net novelty, and the future of the entire cycling industry.

Rad Power is promoting discounts, but not because of any tariff news.

BOULDER, Colo. (BRAIN) — While negotiations are continuing and things can change quickly in the Age of Trump, as of Thursday morning the U.S.-China trade war continues and there is no agreement to roll back tariffs on e-bikes, despite some optimistic reports elsewhere in the bicycle media industrial complex.

Tagged Tariffs / Electric bike

Providers in the micromobility supply-chain, including bike shops and self-service rental companies need to be proactive in making sure lithium ion battery fires simply don't happen – because they are preventable!

Tagged Electric bike

As the largest bike brands struggle to gain controlling share of a flat market, the Quadrumvirate’s Bike 3.0 model has failed in several fundamental ways.

As an industry, we have gone too long only looking at what we do and talking about it among ourselves in small groups.

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