New event bookends iconic Big Sugar Gravel weekend and spurred creation of week-long Big Sugar Classic industry bike festival, hosted by the cities of Bentonville and Bella Vista, the home of Oz Trails

CHANHASSEN, Minn.,— Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand and owner and producer of 30 premier athletic events, announces the launch of the Life Time Little Sugar MTB presented by Mazda, a new mountain bike event set for October 15, 2023, in Northwest Arkansas.

17th Presentation of the Eurobike Award Returns With a New Partnership; Registration Phase Begins Today

Following its rapid growth and local success with its Independent Bike Dealers, Canadian-based and e-trike leading company, Trivel has decided to enter the US market with its unique, innovative, ergonomic, and UL-certified tricycle product offering.

Quality Bicycle Products is now accepting applications for its 2023 Community Grant program, which will offer $50k in grant funding for retailer-led initiatives that support increasing bicycle ridership among diverse and/or underserved populations, youth ridership, and educational programs.

(Feb 1 - Santa Fe, NM) During the month of February, technical products distributor BTI is temporarily lowering the threshold to enter its Margin Booster program from $750 to $400.

British wheel brand Parcours and Belgian technology company Classified cycling announce a long term technical partnership, bringing class leading aerodynamics together with Powershift technology.

Hendersonville NC - January 31, 2023 - Andreani, known throughout Europe as the premier distributor of motorcycle and bicycle suspension products, announced today the opening of their first US office and distribution center, located in Hendersonville NC.

Upstart Canadian e-bike brand engages SIMBOL for media relations to foster continued expansion of brand recognition/retailer base in US, Canada

Quebec, Canada (January 26, 2023) — Building on strong early success, Canada-based Wolff E-Bikes – makers of a wide range of high-value commuter/hybrid e-bikes – is redoubling its efforts to build consumer and retailer base in the US and Canada; to help this effort, they've hired the longtime cycling/active lifestyl

January 19, 2023

Higgins becomes the first chairwoman of the USA Cycling Board of Directors, with six athletes elected to serve on the USA Cycling AAC.

COLORADO SPRINGS, Colo. – Cari Higgins, former Vice Chair of USA Cycling's Board of Directors, has been recently elected as Chairwoman.

(Asheville, NC January 24, 2023) – The SUAREZ Gran Fondo National Series and Asheville on Bikes are proud to announce Cane Creek as the Presenting Sponsor for the 2nd Annual Asheville Bike Fest.

$1M prize purse up for grabs across 4 events in the iconic cities of Miami Beach, Atlanta, Denver, and Washington D.C.

Since 2019, Outride has proudly supported community nonprofits by committing more than $1.5 million to 170+ youth cycling projects across the country.

On December 15, 2022 President of Quality Bicycle Products Rich Tauer signed the Shift Cycling Culture Climate Commitment — a public statement that says we will report and reduce our carbon impacts.  

The commitment includes two parts: 

Fronted by Kyle Strait, the new Vitus Bikes team of Real Riders is ready to ride anywhere, anytime, with anyone.

Begins to unveil future direction for brand


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