Announcements
GETTYSBURG, Penn.
We are thrilled to share our exciting news with you! In addition to uniting our heritage brands under the name Revolution, we are also unveiling our new Rev equipment.
This rebrand brings us into a new chapter following our acquisition of BCycle from Trek in 2024.
Bentonville, Arkansas - June 2026 - Nearly 200 bicycle industry professionals gathered in Bentonville, Arkansas, June 9-11 for the 2026 NBDA Retailer Summit Central, creating one of the largest and most engaged gatherings of Specialty Bicycle Retailers, suppliers, service providers, advocates, and industry leaders i
New world's leading trade fair for the bicycle industry to focus on Europe's strengths, the B2B market, specialist retailers and a close partnership between the bicycle industry and trade fair organiser.
Joint press release | Koelnmesse GmbH and ZIV – German Bicycle Industry
WATERLOO, WI – Today, Trek Bicycle released The Journey: The Untold Story of Trek, a new documentary celebrating the company’s 50th anniversary and the people, ideas, risks, and tensions that shaped its earliest years.
Handlebars, seatposts, and stems built from the brand's highest-grade carbon will now carry a single name.
Landrum, SC - June 23, 2026 - Boyd Cycling announces today the appointment of Upgrade Bikes for exclusive distribution of Boyd Cycling wheels across the United Kingdom. Upgrade Bikes, based in Horsham, England, has been distributing cycling goods for more than 30 years.
(WASHINGTON, UT - June 22, 2026) - Following its acquisition by manufacturer Glory Wheel, Spank continues expansion of operations and staff, announcing wheelset assembly at its new headquarters in Washington, Utah, and welcoming industry veteran Greg Hudson as Distributor and OE Sales Manager.
Boulder, CO — June 23, 2026 — Since becoming the Official Bike Insurance Partner of IMBA in 2023, BikeInsure has helped protect mountain bikes and electric mountain bikes across the United States by enabling owners to offset financial risk ass
Less than one year after launch, AiRO's approved fitter network continues to expand as global interest grows
Baar – SGS, the world's leading testing, inspection and certification company, will offer Eurobike 2026 attendees a free, limited-time PFAS testing program, helping raise awareness of hazardous substances while supporting a charitable initiative.
NIJMEGEN – OEM suppliers from the international bicycle industry can now officially register for the first edition of CycleExpo, which is scheduled to take place next year from October 6 to 8, 2027.
NBDA Retailer Summit Central Brings Retailers, Suppliers, Advocates, and Industry Partners Together for Three Days of Learning, Connection, and Action
More People Have Access to Bike Share Thanks to This 12-Year Partnership
New resource aims to advance the understanding and improvements in flex, one of footwear's least engineered properties.
BENTONVILLE, Ark.
AMES, Iowa — Traffic Distribution USA Inc. (Traffic USA) officially opens its U.S. distribution operations on June 17th, 2026. Inventory is available from its warehouse in Ames, Iowa, allowing Traffic USA to supply authorized retailers and accept orders across its brand portfolio.
Sold-out event returns with one-day ride and race format, new courses, a stacked pro field and expanded weekend programming
CHICAGO, IL — June 16, 2026 — Most partnership announcements focus on promises. This one is backed by two years of real claims outcomes.
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