With the launch of SCOTT Travel, SCOTT combines exclusive sports trips with real brand experiences to provide a unique offering to the brand’s fans and followers. 

Myrosha “Myro” Daley.

CARLSBAD, CA. (May 11, 2022) – Bollé Brands Group is taking steps to strengthen its foothold in the North America market with three key additions. This market represents the single biggest growth opportunity for Bollé Brands.

[Waterloo, WI] – For the second year running, Trek is celebrating love, diversity, and the powerful history of the LGBTQIA+ community by hosting nationwide Pride Rides throughout the month of June.

Irvine, CA (May 15, 2022)The National Bicycle Dealers Association (NBDA) invites all to attend a 4-part SuperWebinar Special Report Series around e-bikes and retailer best practices.

BOULDER, COLO (May 11, 2022) — The PeopleForBikes Coalition Board of Directors, made up of 20 of the bike industry’s top leaders, met virtually for their semi-annual gathering on May 10. 

FELT Bicycles is excited to announce the most significant milestone in its 30-year history with a bold, new brand direction and the release of two all-new, high-performance racing platforms as it celebrates its integration into the PIERER E-Bikes GmbH.

The Big Gear Show, the tradeshow for cycling, paddlesports and outdoor gear, will host two days of retailer centric education during the outdoor trade event.  Developed in collaboration with the show’s principal education partner, The National Bicycle De

Inspired by Giant Group founder King Liu’s passion for cycling, RLK14 brings together World Bicycle Relief, Zwift and participants to ride for a better world

May 16, 2022 - Help get more people on bikes, and grow your business while you’re at it—that’s the goal of a new promotion from Dana Point, California-based Best Payment Solutions.

Sylvia Wilks joins co-op May 23; Minnie Alexander starts May 31

May 16, 2022

REI Co-op announced today two additions to its senior leadership team. Sylvia Wilks joins REI on May 23 as the company's first senior vice president, chief supply chain officer. Minnie Alexander begins her role as vice president, general counsel and corporate secretary on May 31.

Right to Left: Darrell Cunningham, Kristin Dismuke, Carlos Pereyra

Two Additions to Catrike Sales Team

 Scheduled for July 16, 2022, in Boulder, CO, Tour de Victory charges into its fourth year to benefit people with Parkinson’s worldwide


Market-leading Online Sizing tool continues to gain momentum

Harrisburg, PA: Seven Peaks is pleased to announce that it has expanded its US Sales team with the addition of Alternative Sales & Solutions agency, increasing its coverage in the Mid-Atlantic region.

Feature enables e-bike comparison by recycling program participation, empowers buyers with more choice on environmental impact

Independently owned, online bike manufacturer aligns with brick & mortar bike shop network to better support customers where they live.

Denver, CO (May 9, 2022) – BOA® Technology – makers of the BOA Fit System – dials in new global brand campaign, as it expands its market


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