Announcements
New partnership marks a major milestone in cycling retail and expands access for riders across the U.S.
Golden, Colorado-based mountain bike brand adds a seasoned industry veteran to lead sales and oversee day-to-day site operations
Sold Secure Diamond tested smart security sets a new benchmark for the U.S. bicycle market
Outcome follows coordinated industry advocacy led by PeopleForBikes and its members
TUCSON (BRAIN) — Following his January 1 acquisition of The Bike Shop List from Christopher Georger, industry veteran Michael Forte has expanded his reach and will enhance his offering of industry services under the Wheel House Strategies brand.
Melbourne, Australia – 1th of April 2026 – Knog announces two new distribution partnerships with BTI and QBP in the United States, and a new distribution partner with Live To Play Sports in Canada, effective immediately.
The National Bicycle Dealers Association (NBDA) today announced the agenda for the 2026 NBDA Retailer Summit Central, taking place June 9–11, 2026 in Bentonville, Arkansas.
New resources and expert guidance help riders maximize impact and make participation more accessible
Industry-leading smart communication technology to be seamlessly integrated across Pedego’s 100+ U.S. dealer locations and the Pedego.com website.
Italian cycling icon brings race-proven innovation to American riders through strategic distribution alliance
The world's first DJI Avinox-specific light system delivering 3600 lumens, and a dedicated motor-powered solution for every major e-bike platform
Briançon, France — Prestacycle, a leading innovator in high-performance cycling tools and inflation systems, is proud to announce the opening of its new European HQ and Distribution in Briançon, France.
The time has come, I’m excited to share that I’m starting new partnerships with Bosch eBike Systems and Santa Cruz Bicycles as an ambassador and key opinion leader (KOL).
London, UK – 31st March– Global protection brand, D3O, today announces the appointment of Matthieu Bazil as Chief Executive Officer, effective 1 April 2026, following the retirement of incumbent CEO Stuart Sawyer.
Festival returns to Monterey in two weeks with the largest number of industry leaders set to attend
Scott, a leading manufacturer of premium, innovative bike equipment and sporting goods, today announced the appointment of Hsuan Boon Tan as co‑CEO, serving alongside existing co‑CEO Pascal Ducrot. Hsuan Boon Tan will be based at the company's global headquarters in Switzerland.
Industry leaders converge in Taiwan to showcase AI-driven technology, the evolution of e-mobility, and the future of green urban transit
26th March 2026, Hanover, Germany: Continental Tires announces a three-year sponsorship with the world's premier off-road cycling series—the Life Time Grand Prix. The sponsorship sees Continental named as the Official Gravel and Mountain Bike Tire of the series through 2028.
84% of cycling enthusiasts rode as children, proving the importance of initiatives to get kids active and out on bikes
Paris, France – AI-powered training and coaching platform Vekta has announced the appointment of Chris Froome as Chief Innovation Officer - a hands-on role that will see him directly involved in product and brand development as the team set sights on becoming the most advanced, athlete-centred performance platform i
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