Announcements
Newbury Park, CA. (February 27, 2026) — Giant and Liv today announced a multi-year sponsorship agreement with the Life Time Grand Prix, aligning the brands with one of North America's most high-profile and fast-growing off-road endurance race series.
Carlsbad, CA — Feb 25, 2026 — Canyon, the pioneering direct-to-consumer bicycle brand, has named BikeInsure as its Official Bike Insurance Partner under a new three-year agreement.
Washington, DC — As more Americans choose biking for commuting, fitness, recreation, and a source of joy, businesses across the country are responding by making it easier and safer to ride.
Burnside expands her portfolio to lead the agency's largest department - combining PR, social media and influencer activation
Bath, UK: SHIFT Active Media has announced Rachael Burnside in the newly combined role of Head of PR and Social.
Historic report captures data, benchmarks, and insights from coast to coast
Trail Born-funded projects expand into South America and Asia while continuing investment across North America, Europe and beyond
Bikefitting.com and Green Velo Technologies AS (BikeFolder) have entered into a groundbreaking cooperation agreement that will transform how cyclists experience bike fitting and post-fit ownership.
Move Honors the Brand’sCommitment to Outdoor Culture, Employee Wellness, and Local Community
New bikepacking-focused TWIST uni connector XL and TWIST vario base help riders carry more gear.
Approachable, Dependable and Fun: New Batch Line Designed to Support Canadian Retail Partners
Premium integrated cargo e-bike made available to specialty retailers at significant dealer discount with open retail pricing flexibility
WASHINGTON, D.C. (February 9, 2026) — Registration is open for the League of American Bicyclists’ 2026 National Bike Summit, the premier gathering of cycling industry leaders and bicycling advocates, being held March 24-26, 2026, in Washington, DC.
St-Laurent, QC
Magnum Industries, designers and manufacturers of BLACK X, the bike industry's first 'smart' locks, and OnGuard have signed an exclusive, multi-year distribution agreement with Outdoor Gear Canada (OGC) for Canada.
Temecula, CA – [Feb 16, 2026] — INTENSE Cycles, a leader in high-performance mountain bike design and innovation, today announced the appointment of Jimmy Astleford as Director of Marketing.
Bont Cycling has appointed Alex Malone as Chief Executive Officer, a move that forms part of its management restructure and commitment to global expansion.
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