Announcements
California, October 27, 2026 – Brompton, the London-based folding bike brand, celebrated its new partnership with the Amtrak Pacific Surfliner by bringing 75 riders and their Bromptons aboard the Surfliner from Los Angeles to San Diego.
New Jersey — Pacific Glory Worldwide LTD (PGW), the distributor and owner of the Fuji, SE Bikes and Tuesday bicycle brands, is making significant investments in its people, infrastructure and dealer support capabilities as it prepares for continued growth in 2027.
FLETCHER, N.C. (Oct. 27, 2026) - CRAFTED, a bicycle and gear show celebrating handmade craft and independent makers across the Southeast, will return to Cane Creek Cycling Components' headquarters in Fletcher, North Carolina, on Oct. 2-3, 2027.
Zwift, the global online fitness platform, has today launched Zwift Plus, a new subscription tier that includes personalized coaching and high-definition video routes, set to deliver the most powerful Zwift experience to date.
TRAINING THAT ADAPTS TO YOU
BMC to strengthen its sports marketing efforts, making a new, long overdue, leap into Women's road racing and further increasing their presence in the pro-gravel arena.
Golden, Colorado, October 28, 2026 - Feedback Sports, a leading manufacturer of premium bicycle repair stands, tools, trainers, and storage solutions, is pleased to announce the appointment of Michael Kowalski as Sales Manager of the Americas.
Bolzano, Italy (October 27, 2026) – Following a steady trajectory of global growth since starting in 2013, Q36.5 has announced a significant expansion in the North American market, including senior sales management and territory managers, a new U.S.
Bont Cycling, the Australian cycling shoe brand, is strengthening its commitment to the United States with the appointment of Craig Steyn as USA Sales Manager and a nationwide team of sales agents, effective November 1, 2026.
PHOENIX, AZ – October 26, 2026 – In 2006, ABUS, a leader in mobile security, introduced its first folding bike lock, the BORDO™ 6000/75, helping establish folding locks as a popular alternative to traditional bicycle security.
Appointment supports growth across cycling and powersports with a focus on dealer and distributor success
Agreement expands dealer access and builds on SP Connect integration into Trek and Electra bicycles
New capability allows bicycle retailers and partner brands to reduce no-shows and streamline booking for service scheduling, warranty work, and mobile home delivery.
CamelBak Relaunches Custom Bottle Program, Inviting Teams, Clubs, and Retailers to Make It Their Own
New Custom by CamelBak program brings personalized Podium and Thrive Drinkware bottles to consumers, cycling clubs, events, and brand partners with no minimums, full design wrap capabilities, and shipping within 5 days.
Kona Bikes has donated $3,380 USD to Indigenous Women Outdoors (IWO) through the sale of our Humu Humu Artist Edition, designed by Los Angeles-based artist Alex Heilbron.
The recognition comes as hDrop introduces its Sweat Integrated Circuit (Sweat IC), designed to help wearable manufacturers integrate real-time sweat and electrolyte sensing into their existing products.
Expanding access to education, healthcare and economic opportunity
PeopleForBikes concluded its SHIFT'26 working summit Friday, wrapping up three days of high-level policy alignment, infrastructure exploration, and committee strategy.
SAN MATEO, Calif., Oct. 19, 2026 /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) today announced that it has filed a preliminary proxy statement with the Securities and Exchange Commission ("SEC") in connection with its previously announced proposed merger with Starman Optical, Inc.
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