Announcements
Boston, MA (Tuesday, 2nd June 2026) – Tymewear, the performance technology brand redefining endurance training through breathing intelligence, today announces a major new integration with Wahoo's ELEMNT bike computers.
FIDLOCK Wins Prestigious iF Design Award-Winning Innovation Legacy with New MAGKNOT Fastening System
Hanover, Germany, 5/21/2026 — FIDLOCK continues to prove that innovation can make everyday products smarter, easier, and more intuitive.
STOCKHOLM, Sweden - May 22, 2026 - Twiceme Technology, a company building the digital safety standard for jobsites and adventures, announced today the integration of its digital safety platform, anchored by its Medical ID feature, into four best-selling SMITH cycling helmet models:
SAN DIEGO, CALIF. – Today, the REI Union announced that workers at REI's San Diego store voted to join the United Food and Commercial Workers Union (UFCW) Local 135.
For the fourth year running, BESPOKED and SRAM are continuing the Inclusivity Scholarship - supporting framebuilders across the UK and Europe and helping
create more opportunities within cycling and framebuilding.
WASHINGTON, DC — June 1, 2026 — BikeInsure today announced the launch of Buzzy™ — the Bike Insurance Advisor, an AI-powered educational experience designed to help cyclists better understand bicycle and e-bike insurance coverage before and after enrollment.
Planned leadership transition reflects a longterm investment in Kona 3.0 and the brand’s future.
New firmware updates enable native sensor integration with CORE, FLOWBIO, Tymewear and hDrop - bringing elite-level metrics directly to riders’ screens.
Foothill Ranch, Calif. (May 27, 2026) – Bosch eBike Systems is headed to Northwest Arkansas next month as the title sponsor of a brand-new 2026 Bike Fest event: Bosch Hill Climb Challenge.
The PeopleForBikes Coalition Board of Directors, composed of the bicycle industry’s top leaders, met in Bentonville, Arkansas, for their semi-annual gathering from May 18–20.
Retailer continues to expand its national footprint while remaining invested in local communities
BENTONVILLE, Ark, May 18, 2026 – SGS, the world's leading testing, inspection and certification company, opens its new Bicycle, eMobility and Transit Packaging Testing Laboratory in Bentonville, Arkansas – expanding its global network and strengthening support for manufacturers serving North American and internation
WHISTLER, BC — May 2026 — The National Bicycle Dealers Association (NBDA) today announced the release of the full agenda for the NBDA Retailer Summit Canada, taking place July 29–30, 2026, at the Maury Young Arts Centre in Wh
Troxus Mobility Expands into Canada; Partners with Trailhead Axis Group to Support Independent Bicycle Dealer Network
SRAM is pleased to announce several leadership transitions within its global sales team.
These changes reflect the company's ongoing growth and its continued commitment to customer needs, market‑leading product innovation, and targeted marketing that inspires riders worldwide.
Memphis, TN — May 2026 — Victory Bicycle Studio, the Memphis-based premium bicycle retailer, today announced the appointment of Roy Lazarus as Head of eCommerce, further strengthening the company's leadership team as it continues to scale its eCommerce operations nationwide.
Join Giant Group, Zwift and World Bicycle Relief to celebrate cycling May 11-17
Freeride standouts Hannah Bergemann, Carson Storch, and Georgia Astle headline the outdoor retailer’s inaugural mountain bike roster
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