Announcements

Introducing the Ride More Miles Club

EUGENE, OR (Jan. 26, 2021) — Burley and PeopleForBikes are teaming up to challenge everyone to ride their bikes more in 2021 with the Ride More Miles Club.

Year-long series of events on Zwift to celebrate the achievements of Black athletes

CARLSBAD, CA 26 JANUARY 2021– Continuing their support for St. Augustine’s University and the country’s first Historically Black College or University (HBCU) cycling team, Canyon Bicycles is donating a complete Ultimate CF SLX bike to be raffled off as a fundraiser.

January 26 2021, Amsterdam, The Netherlands - enviolo, known for its unique stepless shifting products, announces Mathias Seidler as new board member.

NEW YORK (Jan. 25, 2021) – Finish Line™, the world's leading manufacturer of specialty bicycle lubricants and related maintenance products, has selected Thorpe Marketing as its public relations agency of record.

Newly-launched media group includes category-leading brands GearJunkie, Switchback Travel, Bikerumor, iRunFar, GearHungry, ExplorersWeb, and more

KENNEWICK, Washington – Carbitex - pioneers of the first responsive flexible carbon fiber composites utilized in performance footwear applications - announces this week its company growth for 2021 including two notable executive hires, expanded investment in manufacturing and operations, and reinforcing an infrastru

ALTA RACKS looks to change people’s idea of what a rack can do by adding accessories to meet the outdoor lifestyle.

Hudson Helmet for Bicycling and Commuting Recognized for Design and Performance for Micromobilty Category

January 20, 2021 — Katie Johnson and her business partner formed Brand Hounds two years ago with one mission in mind: Making it extremely simple to have awesome custom t-shirts and soft goods for bike shops.

As part of their recently-renewed and extended partnership, the Union Cycliste Internationale (UCI) and Santini Cycling Wear are happy to announce the launch of a new collection of clothing and accessories for cyclists, sporting the rainbow symbol of the UCI World Championships.

Trainer lineup options available for all cyclists depending on individual rider's needs, goals and budgets

Minoura has announced their 2021 trainer lineup, highlighting the variety of options available depending on individual rider's needs, goals and budgets. The line-up includes the bluetooth and ANT+ enabled Smart Turbo Kagura series, traditional wheel drive trainers, hybrid rollers and classic roller options.

A new virtual cycling competition full of surprises to continue to keep fit throughout the winter

BOULDER, COLO (Jan. 21, 2021) — PeopleForBikes, the nation's leading bicycle industry trade association, is proud to announce the addition of Ravi Rajcoomar as the vice president of the organization's Business Network.

Lévis, January 21, 2021. – Lyncée gets the year off to a strong start by announcing the appointment of Mr. Mathieu Larochelle as National Sales Manager, Mr. François Robert as Brand Manager and Mr. Denis Thiboutot as Sales Representative.

Mark Cote also joins Zwift as Senior Director, Content Programming

Zwift, the online training platform for cyclists, runners and triathletes worldwide, has today announced the appointment of YuChiang Cheng who joins as Chief Product Officer where he will own the end-to-end customer experience of Zwift's products; driving customer value, innovation and quality.

Funds From USA Cycling's Initiative on the Platform Will Support the Establishment of Cycling Programs at Historically Black Colleges & Universities and Tribal Colleges and Universities

Upstart bike-shipping brand well ahead of schedule; will begin shipping nationwide next week with a group of renowned brands.

Asheville, North Carolina (January 14, 2021) — Only a few months after their official launch – and well ahead of schedule due to high demand – Kitzuma Cycling Logistics will begin offering national coverage on January 25th with its fully-built, ready-to-ride bike shipping service.

Mühltal, 18/01/2021: Riese & Müller, manufacturers of premium E-Bikes and Cargo Bikes, published its first Social Responsibility Report at the end of 2020.

BERN HELMETS PLANS FOR FUTURE EVOLUTION WITH EXPANDED TEAM, NEW HEADQUARTERS AND PROPRIETARY TECHNOLOGY

Founder Dennis Leedom Leads Seasoned Team Leveraging Outdoor, Winter Sports and Micromobility Growth; New Carbon Fiber and 2.0 Helmet Series Debut this Month

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