Announcements

BOULDER, CO (Sept. 16, 2020) — Santa Cruz Bicycles, Cervélo and Gazelle Bikes are proud to become new members of the PeopleForBikes Coalition, an industry-wide trade group of more than 270 bicycle brands and suppliers united in improving bicycling across the U.S.

The time has finally arrived, Sea Otter Play’s Digital Festival is now live!

Tagged Sea Otter Classic

Scammers Use Misleading Social Media Advertising to Dupe Consumers

BOULDER, CO— Through a partnership with PeopleForBikes, member businesses of The Bike Cooperative have donated more than $13,000 that will enable youth from across the U.S. to attend the 2021 Youth Bike Summit.

●      A $50 donation gets Tour fans one pedal stroke closer to owning Tejay’s bike

●      Proceeds support the Peace Peloton, a nonprofit uniting bicyclists to support Black empowerment.

MEMPHIS, Tenn. – Sep 8, 2020 This week Victory Bicycle Studio celebrates 10 years of business and of promoting cycling culture in the Bluff City and beyond. Born in Cooper Young in 2010, Victory has proven its endurance through a devastating fire, a bold move to Broad Ave.

GREENVILLE, S.C. (Sept.

Levis, Quebec– September 10th, 2020 – HLC has reached an exclusive distribution agreement with Supacaz with its line of gloves, apparel, saddles, seat covers, and more. The agreement is exclusive to Canada, with inventory available now.

Changes made to the company's group management team.

Fred Clark, Business Area President for Region Americas has informed the company that he has decided to retire early 2021.

Throughout Scott Patterson's career, he has focused his contagious energy on great brands and communicating what sets them apart. He combines this keen brand awareness with appropriate sales strategies to drive growth.

U.S. Wheel Company Updates Wheel Graphics, Names & Prices

Data Driven Marketing Approach Will Help Bike Retailer Generate Revenue

Los Angeles, CA (September 8, 2020) – BULLS Bikes USA, a global leader in the mountain, road, gravel, and eBike categories, today announced it's sponsorship of Sea Otter Classic's virtual Festival, Sea Otter Play as the official electric bike sponsor.

The September 17-20 digital cycling festival will offer consumers and media a comprehensive overview of new bicycles and gear.

CARLSBAD, Calif. – Sept. 3, 2020 – Selle Italia, the venerable Italian manufacturer of bicycle saddles, unveiled a new, sleek and modernized company logo in Asolo, Italy last night at a celebration of the 80th birthday of Giuseppe Bigolin, its longstanding president.

U.S. Wheel Company Changes the Name of the HED Eroica Carbon.

Roseville, MN: Today, HED Cycling Products is renaming its gravel wheel line, formerly known as "Eroica".

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