Announcements
Petaluma, Calif. — White Industries, the California-based manufacturer of precision bicycle components, is pleased to announce the new hire of Heather McFadden as Director of Global Marketing.
Calgary, AB — The TransRockies Race Series, one of North America’s most trusted names in endurance event production, is expanding its cycling footprint with three new marquee U.S. events and an elevated calendar for 2026.
Orlando, FL — Catrike, a leading U.S. manufacturer of premium recumbent trikes, has appointed Mark Egeland as Chief Executive Officer.
Los Angeles, CA – [1/5/2026] – Retrospec, the outdoor lifestyle brand dedicated to making adventure accessible to everyone, is pleased to announce the appointment of Scott Lampe as its new Chief Operating Officer, effective January 2026.
Colorado, USA — January 5, 2026 — Commencal is introducing new B2B terms to expand its dealer network across North America and strengthen access to bikes, service, and support.
Walnut, CA — [Jan. 2, 2026] — Pacific Glory Worldwide LTD (PGW) has appointed Jim Marshall as U.S. Sales Manager, effective immediately. Marshall will lead PGW’s U.S.
SQUAMISH, BC – January 6, 2026
OneUp Components, the Canadian brand known for its innovative products and great customer service, announced a major step for dealers in the United States with the introduction of a dedicated, multi-region sales representative force.
Wednesday 7th January 2026 - Bath, UK: SHIFT Active Media has announced Rachael Burnside in the newly combined role of Head of PR and Social.
Irvine, CA — The National Bicycle Dealers Association (NBDA) today announced the release of the 2025 NBDA Specialty Bicycle Retail Channel Report, a comprehensive analysis of the Specialty Bicycle Retail landscape built on data collected through the NBDA's annual industry survey.
Irvine, CA (December 15, 2025) – The NBDA P2: Profitability Project is a structured peer-learning and business-improvement program run by the National Bicycle Dealers Association (NBDA).
Irvine, CA (December 18, 2025) – For over a decade, the National Bicycle Dealers Association (NBDA) P2 Program has transformed the financial performance of non-competing Specialty Bicycle Retailers in a peer-to-peer driven environment.
Leamington Spa, UK. 23 December 2025. Hiplok, the UK's premier bicycle and motorcycle security brand, has appointed Coast 2 Coast as a new distributor for its bicycle lock and storage line-up in the United States.
(Santa Fe, NM – Dec 17, 2025) — Leading technical products supplier BTI is excited to announce several important leadership additions and territory expansions, featuring both new faces and familiar industry names.
PeopleForBikes, the trade association for the U.S. bicycle industry, is developing a new premium data platform to deliver faster, more transparent market intelligence and help retailers, brands, and suppliers make smarter business decisions.
To Launch Advanced E-Bike Technical Training Program for Pedego Stores Nationwide
Classified is launching its new B2B Portal in selected markets, including the USA, the UK, and France, marking a new step in how we support our professional network.
To Offer Enhanced Dealer Margins, and Avoid Tariff & Inflation-Driven Price Increases
Traffic Distribution strengthens BMX portfolio and distribution rights across Europe
TeoSport is proud to announce a new strategic partnership with D3O, the global leader in advanced impact-absorbing materials.
The PeopleForBikes Coalition Board of Directors convened virtually on December 10 to review organizational progress, align on 2026 priorities, and address the most pressing challenges and opportunities facing the U.S. bike industry.
Pages
1600 Pearl St.
Boulder, CO 80302
This website copyright © 2026.
All rights reserved
