Announcements

 Registration Opens October 14–31 for Steamboat Springs’ Premier Gravel Event, June 26–28, 2026

'Worlds' Return to Durango 40 Years After the City Hosted the Inaugural Event in 1990

This collaboration gives Pivot riders access to affordable, opt-in coverage that protects bikes and e-bikes

Washington, DC – September 24, 2025 – Pivot Cycles, the high-performance carbon fiber bike company, has selected BikeInsure as its Official Bike Insurance partner.

Hundreds of Cyclists Convened for the 25th Anniversary Ride Raising over $1.3M for Arthritis Foundation; Donations Accepted Through November 1, 2025

Improved user experience with easier browsing, detailed model pages and an updated look.

Hendersonville, NC – September 24, 2025 – Öhlins USA today announced it will transition to a distributor-only sales model for its mountain bike division, partnering with two of the industry’s leading distributors: Bicycle Technologies Inc.

On September 12, 2025, SRAM filed a formal complaint with the Belgian Competition Authority (BCA) against the Union Cycliste Internationale (UCI) disputing the UCI's Maximum Gearing Protocol.

(VANCOUVER, WA - September 17, 2025) - Following the acquisition of Spank Industries by manufacturer Glory Wheel, the company has hired industry veterans Patrick Kaye as Product Manager, Greg Townsend as Creative Lead/Designer, Riccardo Cavalera as European Sales Manager, and Chris Currie as Global Marketing Manager

Santa Fe, NM 9.17.25— Bicycle Technologies International (BTI), a leading distributor of premium cycling products to independent bike shops across North America, is proud to announce a new distribution partnership with Remco Tools to bring their groundbreaking Bike Lift system to more retailers nationwide.

Comprehensive retailer survey provides critical insights into supplier performance across North America

Irvine, CA – September 12, 2025 – The National Bicycle Dealers Association (NBDA) unveiled the results of its recent survey assessing E-bike system suppliers.

Matt Heitmann.

SCOTT Sports SA today announced the appointment of Matt Heitmann as the company's first Chief Growth Officer (CGO), a role that will oversee Marketing and Digital functions from its headquarters in Givisiez, Switzerland.

Join this Nationwide Rider-led Pedal Powered Holiday Movement

(Santa Fe, NM — September 9, 2025) — As the official steward of Cranksgiving, BTI is calling on cycling-industry brands to join forces and support grassroots Cranksgiving events happening across the US this fall. Last year, in celebration of Cranksgiving's 25th anniversary, 25 cycling industry brands stepped up.

FOR IMMEDIATE RELEASE, 15th SEPTEMBER 2025. Korbach, Germany: Continental is proud to announce the expansion of its long-standing partnership with Cube, one of the world's biggest cycling brands.

National Bicycle Dealers Association Welcomes Fresh Leadership to Guide Industry Forward
Kourtney Denne.

Sept 15, 2025, Irvine, CA – The National Bicycle Dealers Association (NBDA) is pleased to announce the results of its recent board elections, welcoming three new members to its Board of Directors while reelecting three dedicated current board members.

PeopleForBikes, the U.S. bicycle industry's trade association and national advocacy organization, organized and led a three-day study tour across North Carolina and South Carolina, convening a cohort of industry leaders, policy makers and partners to explore

Canyon Bicycles this week begins a new chapter in its development with the announcement of its first dedicated Market Manager for Canada.

The beloved micro ebike and small EV brand brings its compact, all-terrain rides to more outdoor adventurers nationwide.

Tagged Electric bike
"My BikeInsure claim was as simple as 1) I submitted, 2) They accepted, 3) I got paid!

Dallas, Texas – September 11, 2025 – BikeInsure, the Official Bike Insurance of USA Cycling and USA Triathlon, is thrilled to announce that Jenny Fletcher, a former professional triathlete and model now coaching and participating in cycling events as an age-grouper, has joined the company as a brand

In recent years, Ananda has taken concrete steps to reduce the environmental impact of its operations — not only within its factories, but across the entire company.

Erin Curley.

Newbury Park, CA — (September 8, 2025) — Liv Cycling, the company dedicated to getting more women on bikes, announces new Global Sports Marketing Lead, Erin Curley. Erin's extensive background and genuine passion for sports marketing make her an exceptional addition to the team.

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