The agency welcomes Susanne Pfrengle as Managing Director and is opening an office in Innsbruck, Austria

Heerenveen, the Netherlands – Accell Group, a leading European manufacturer of bicycles, bicycle parts and accessories, is pleased to announce the appointment of Tjeerd Jegen as CEO and Chair of the Management Board.

 BENTONVILLE, ARK. (October 4, 2023) — PeopleForBikes’ SHIFT‘23 conference is less than two weeks away and tickets are selling fast.

Portland, OR – October 5th, 2023 - Chris King Precision Components has announced the date for their annual Open House showcase. With the recent MADE Bike Show in Portland featuring the bike builder community, this year's Open House will focus on outdoor lifestyle brands and available-at-retail bike lines.

SAN LUIS OBISPO, CA, USA – Lezyne, the trusted provider of high-quality cycling accessories, has launched its newly overhauled, industry-leading LED product line. This latest offering has been meticulously designed and engineered in-house to provide cyclists with the best possible lighting experience.

PROVIDENCE, R.I., Oct. 3, 2023 -- G-Form®, the innovative sports protection brand, announces the launch of its first mountain bike (MTB) protection gear using its newly-acquired, eco-friendly technology proposition, RE ZRO®.

Nylon Just Got Better

Planet Earth, the Universe (October 2, 2023) - Polartec, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, is pleased to announce the upgrade of two of its legacy product platforms now using Biolon™ *, plant-based nylon fiber and membrane that sets a new sta

Los Gatos, Calif., (October 3, 2023) – Beeline Connect, the leading provider of innovative software solutions for the bicycle industry, announces today its expansion into Canada with its full platform support for in-shop and mobile location bicycle retailers. 

Two upcoming Bike Fitting Webinars! More to follow. Come join the fun for this new series of Q&A talks. Hosted by Rick Schultz (Bike Fitness Coaching) and moderated by Sue Rowland.


 Celebrate Kuss’ historic Vuelta a España victory at Buckley Park with The Eagle of Durango himself

EUGENE, OREGON (September 29, 2023) – Burley has announced the promotion of Carson Kiesewetter to National Sales Manager.

Significant milestone for Canadian brand that shows its commitment to the UK market

Stockholm, Sweden – Mips, a global leader in helmet-based safety, is advancing helmet testing with their Virtual Test Lab (VTL) – with the potential to lower the environmental impact while significantly reducing costs and time-to-market for new helmets.

Danish cycling apparel powerhouse Pas Normal Studios confirms its intentions for global expansion with the opening of two new flagship stores Singapore and Munich this month. The brand now has 7 flagship stores in Asia, Europe and North America.

SAN MARCOS, CA 09/13/2023 — Spinergy Gravel, MTB, Road, and E bike wheels with PBO fiber spokes offer the best ride quality in all of cycling. These patented spokes are lighter and stronger than traditional steel but absorb much more vibration from any road or trail.

5DEV will be expanding its lineup of CNC'd Titanium cranksets. Adding a complete range of sizes for 68, 73mm as well as wide, DH and Fat Bikes. Sizes include: 155, 157.5, 160, 162.5, 165, 167.5, 170, 172.5.

Cycle Inspect, a leading provider of cutting-edge training and technology solutions in non-destructive testing (NDT) for the bicycle industry, is pleased to announce the launch of their latest initiative, the 'NDT Foundations' program.

Munich / Adelmannsfelden, September 2023 – After successfully entering the European market, 3X3 is expanding its field of activity to include North America. Service and sales of the internal gear hub from Adelmannsfelden in Germany will be taken over by Vapor Propulsion Labs (VPL) for USA and Canada from September 1st, 2023.

After establishing direct distribution in the North America market last year, the Italian brand Limar is now expanding into Australia.


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