St-Augustin-de-Desmaures, December 17, 2020 - Many international cycling ambassadors support the 2020 “Don’t Text and Drive” campaign, led by businessman and Olympian Louis Garneau. This initiative begins its third year raising awareness of driving distractions.


Tagged DEI and Sustainability

Award-winning European E-MTB brand adds another accolade to growing repertoire with nod for tech-forward G6.2 E-MTB.

Grassroots Outdoor Alliance wraps up ‘year of resilience’  with 10 new retail members and strong 3Q and 4Q sales

ROM offers quality Cycling Apparel & Accessories made in the USA

BRASELTON, Ga., Dec. 18, 2020 (GLOBE NEWSWIRE) -- Fox Factory Holding Corp. (NASDAQ: FOXF) ("FOX" or the "Company") today announced the appointment of Sidney Johnson as a director on its Board of Directors, effective January 2, 2021.

(December 21st, London, UK) Fusion Media, the integrated marketing and communications agency for cycling and active people has been appointed by Raleigh to handle their B2C and B2B PR and communications in the UK market.

Cannondale Bicycles and EF Pro Cycling Donate Team Edition Rapha + Palace Giro d’Italia Collaboration bikes to USA Cycling Helping to Raise Funds Support Diversity in Collegiate Cycling 

Tagged DEI and Sustainability

SANTA FE, N.M. — Bicycle Technologies International, the Santa Fe-based distributor better known as BTI, is now offering Event Gear's bike racks to dealers on a national basis.

Nationally recognized retailer University Bicycles in Boulder, Colo. announced the hiring of industry veteran Beth Leibo as General Manager. Current GM Lester Binegar will assume the role of Chief Financial Officer.

15 December 2020 – Fort Mill, South Carolina: Continental, the global leader in bicycle tires, is delighted to announce a new partnership with the National Interscholastic Cycling Association (NICA).

Tokyo, Japan (December 15, 2020) – As consumers search for products to help safeguard themselves from pathogens, apparel brands are starting to incorporate specially treated antiviral and antimicrobial fabrics in their designs.

Bradenton, FL. (BRAIN) — LOOK & Corima USA has hired a group of rep agency principals to represent the brands in the Central Northern US states. 

Cycling industry logistics vets reinvent how bikes are shipped, delivered for manufacturers, retailers, DTC consumers, teams, and more

4iiii PRECISION Powermeters to be fitted as standard on select models in Canyon’s 2021 Speedmax lineup.

Cochrane, AB Canada, Dec 7th, 2020

Expanded footprint to add new jobs for member support, sales, field operations, and corporate functions

New expectations address carbon reduction, inclusive marketing practices and cultural designs; apply to all products REI sells

SEATTLE — To collectively fight against climate change and advance equity in the industry, REI Co-op is engaging its more than 1,000 brand partners to advance more sustainable and inclusive business practices.

Milwaukee, WI: Retail Toolkit announced that they have welcomed David DeKeyser to their Customer Success team, where he will coach retailers across the country using real-time data to overcome the everyday operational obstacles of specialty retail, and chart a course to maximum profitability during periods of uncert

Hall of Fame Mountain Biker Brian Lopes Leads ALL STAR Roster of Celebrity Athletes Through Northwest Arkansas, the “Mountain Bike Capital of the World”

November 23, 2020 – Bentonville, Ark.

BOULDER, COLO (Dec. 7, 2020) — Despite the many challenges our nation faced in 2020, PeopleForBikes was hard at work this year supporting the bike industry and getting more people on bikes.


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