Announcements

TAIPEI CYCLE will continue in 2021 as a 'hybrid' show, both on-site and online

November 16, 2020 – Forchheim, Germany: Markus Flossmann and YT Industries welcome Sam Nicols as new CEO to the YT Family. He will be overseeing all business operations, while founder Markus Flossmann will slip into the role of Chief Visionary Officer (CVO) responsible for Brand and Product Identity.

Michael Browne joins Specialized as USA marketing director.

MORGAN HILL, Calif., (Nov. 12) — Specialized Bicycle Components announced this week that Michael Browne will be joining the company as USA Marketing Director. Michael will be leading marketing activations in the USA alongside recently promoted Stacey Wilhelm, Director of Brand Development.

POOLE — Muc-Off are proud to announce their upgraded support for Steve Tilford Foundation Racing. Under a new name the team will compete in multiple disciplines, while creating new opportunities for up-and-coming racers.

Wilton, Conn. - November 10, 2020 - Cannondale and EF Pro Cycling today announced an initiative that will help create opportunity and increase racial diversity in cycling at the collegiate level in the United States.

SHIFT ACTIVE MEDIA CELEBRATES 10 YEAR ANNIVERSARY
A DECADE OF DIGITAL FIRST CYCLING MARKETING

9 November, 2020 – Bath, UK: SHIFT Active Media, the world's leading marketing agency dedicated to cycling is celebrating 10 years since it first opened its doors for business.

BOULDER, CO. (Nov. 10, 2020) — PeopleForBikes is launching the Advocacy Academy, an extensive online toolkit of educational resources to help city leaders, local advocates and other stakeholders improve bicycle networks and programs in their communities.

BEYONCÉ AND PELOTON TEAM UP FOR UNPRECEDENTED PARTNERSHIP
 

SALT LAKE CITY, UT: ROTOR America, North American subsidiary of Madrid-based ROTOR Bike Components, cites Spanish supply chain as key in maintaining record growth in the US market.

Co-Founder Naomi Gonzalez passes the torch to former REI VP of Experiences.

SEATTLE—November9, 2020 —TomboyX announced today that Leslie Garrard, former Vice President of Experiences and Strategy at Recreational Equipment, Inc. (REI), has joined the gender-neutral underwear company as Chief Operating Officer and will serve on the company's senior leadership team.

LITTLE ROCK, AR — Orbea has tapped industry veteran Nick Howe to become the brand's new USA Country Manager.

Howe, formerly Orbea's Western Regional Sales Manager, takes the job following the departure of Matthew Smith. The position became effective Monday Oct 26th.

In order to best prepare athletes joining the ranks of eMTB riders, Coach Dee Tidwell, founder of Enduro MTB Training, is launching 

November 4th, 2020 — Urban mobility specialist Tern, and Stile Products, Tern's North American branch office, are pleased to welcome Arleigh Greenwald to the team.

CABDA ANNOUNCES NEW 2021 DATES, NEW VENUE FOR WEST EXPO

 Quality Bicycle Products is now serving bicycle retailers and suppliers with a larger and more energy-efficient distribution center in Reno, Nevada.

TerraTrike, GreenSpeed and KMX brands get additional support with new staff.

GRAND RAPIDS, Mich. — In a year of record-setting sales for recumbent trike brands TerraTrike, GreenSpeed and KMX, parent company WizWheelz, Inc., has bolstered its team, bringing on additional talent in operations and marketing.

ASHEVILLE, NC (October 30, 2020) -- Grassroots Outdoor Alliance (

The new store will feature a purpose-built bike fitting studio designed by RETUL 

30th October, 2020 Cambridge, UK

Online gravel cycling, adventure and bikepacking title ADVNTR (a d-ven-cher) are partnering with route planning and navigation app komoot to bring even more great off-road routes to their global readership.

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