Upstart Canadian e-bike brand engages SIMBOL for media relations to foster continued expansion of brand recognition/retailer base in US, Canada

Quebec, Canada (January 26, 2023) — Building on strong early success, Canada-based Wolff E-Bikes – makers of a wide range of high-value commuter/hybrid e-bikes – is redoubling its efforts to build consumer and retailer base in the US and Canada; to help this effort, they've hired the longtime cycling/active lifestyl

January 19, 2023

Higgins becomes the first chairwoman of the USA Cycling Board of Directors, with six athletes elected to serve on the USA Cycling AAC.

COLORADO SPRINGS, Colo. – Cari Higgins, former Vice Chair of USA Cycling's Board of Directors, has been recently elected as Chairwoman.

(Asheville, NC January 24, 2023) – The SUAREZ Gran Fondo National Series and Asheville on Bikes are proud to announce Cane Creek as the Presenting Sponsor for the 2nd Annual Asheville Bike Fest.

$1M prize purse up for grabs across 4 events in the iconic cities of Miami Beach, Atlanta, Denver, and Washington D.C.

Since 2019, Outride has proudly supported community nonprofits by committing more than $1.5 million to 170+ youth cycling projects across the country.

On December 15, 2022 President of Quality Bicycle Products Rich Tauer signed the Shift Cycling Culture Climate Commitment — a public statement that says we will report and reduce our carbon impacts.  

The commitment includes two parts: 

Fronted by Kyle Strait, the new Vitus Bikes team of Real Riders is ready to ride anywhere, anytime, with anyone.

Begins to unveil future direction for brand

Belgian cycle commuting startup GOFLUO is making their entry into the US market to start the new year.

Hi Altitude Sales & Consulting, Outdoor Marketing Group and Schooler Associates ensure nationwide exposure for legacy lighting brand

Rexford, New York, Jan. 24, 2023, Prestacycle announced today a partnership with the legendary brand Serotta Cycles. The Serotta brand, first started in 1972, was relaunched by Ben Serotta in 2020 with a return to its roots: made-to-order, high performance, personalized custom bicycles.

TAMPA, FLORIDA: Blacklist Distribution is stoked to announce former J&B  sales representative Aaron Edler as its new National accounts manager. Aaron spent about 4 years as the territory representative in  Virginia/North Carolina.


Developed for fast intake before any workout, on-the-go pouches deliver unexpected, immediate pre-workout energy 

Wheel Giant will oversee all exhibitor sales for Taiwanese and Chinese manufacturers

Women’s outdoor brand reinforces its commitment to people and the planet

At a Vélofollies packed with news and action, Classified takes the next step on its ambassador journey by bringing in the former Road World Champion Philippe Gilbert.

Davis, CA — IRC Tire is pleased to announce that they have been chosen as the official tire of Garmin Unbound Gravel presented by Craft, the premier gravel cycling event in the world.

 Davis, CA — IRC Tire (Inoue Rubber Company) is pleased to announce an expanded partnership with Monuments of Cycling (MOC)’s iconic Belgian Waffle Ride (BWR). IRC will continue as the Official Tire of the growing series of BWR’s ‘Unroad Races’, which are unique mixed-surface Classics-style events.


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