Announcements
For the fourth year running, BESPOKED and SRAM are continuing the Inclusivity Scholarship - supporting framebuilders across the UK and Europe and helping
create more opportunities within cycling and framebuilding.
WASHINGTON, DC — June 1, 2026 — BikeInsure today announced the launch of Buzzy™ — the Bike Insurance Advisor, an AI-powered educational experience designed to help cyclists better understand bicycle and e-bike insurance coverage before and after enrollment.
Planned leadership transition reflects a longterm investment in Kona 3.0 and the brand’s future.
Atlanta, GA (Tuesday 2nd June 2026) – Wahoo Fitness, the leading enduranceathlete fitness technology company, has unveiled a series of innovative sensor integrations for its ELEMNT bike computers. This update sees native integrations with not one, but four next-generation sensors, ensuring riders have acc
Foothill Ranch, Calif. (May 27, 2026) – Bosch eBike Systems is headed to Northwest Arkansas next month as the title sponsor of a brand-new 2026 Bike Fest event: Bosch Hill Climb Challenge.
The PeopleForBikes Coalition Board of Directors, composed of the bicycle industry’s top leaders, met in Bentonville, Arkansas, for their semi-annual gathering from May 18–20.
Retailer continues to expand its national footprint while remaining invested in local communities
BENTONVILLE, Ark, May 18, 2026 – SGS, the world's leading testing, inspection and certification company, opens its new Bicycle, eMobility and Transit Packaging Testing Laboratory in Bentonville, Arkansas – expanding its global network and strengthening support for manufacturers serving North American and internation
In mountain biking, power is often misunderstood. For some, higher motor output raises concerns about safety, trail impact, or component wear. For Avinox, power is not about excess, but about possibility.
WHISTLER, BC — May 2026 — The National Bicycle Dealers Association (NBDA) today announced the release of the full agenda for the NBDA Retailer Summit Canada, taking place July 29–30, 2026, at the Maury Young Arts Centre in Wh
Troxus Mobility Expands into Canada; Partners with Trailhead Axis Group to Support Independent Bicycle Dealer Network
SRAM is pleased to announce several leadership transitions within its global sales team.
These changes reflect the company's ongoing growth and its continued commitment to customer needs, market‑leading product innovation, and targeted marketing that inspires riders worldwide.
Memphis, TN — May 2026 — Victory Bicycle Studio, the Memphis-based premium bicycle retailer, today announced the appointment of Roy Lazarus as Head of eCommerce, further strengthening the company's leadership team as it continues to scale its eCommerce operations nationwide.
Join Giant Group, Zwift and World Bicycle Relief to celebrate cycling May 11-17
Freeride standouts Hannah Bergemann, Carson Storch, and Georgia Astle headline the outdoor retailer’s inaugural mountain bike roster
CAPE TOWN, South Africa (May 13, 2026) - Leatt Corporation (OTCQB: LEAT), a leading developer and marketer of head-to-toe protective equipment for MOTO, MTB, ADV, and a wide range of extreme and high-velocity sports, today announced that its Board of Directors has authorized a new share repurchase program of the Com
CHATTANOOGA, TN — Chandi Bicycles, a Tennessee-based boutique manufacturer of premium titanium bicycle frames, is expanding its North American dealer network and actively seeking new retail partners.
(May 12, 2026) — The Colorado High School Cycling League is privileged to introduce the Thiry O'Leary Foundation as its newest financial supporter for the 2026 season.
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