Joyce brings experience growing major global consumer and technology brands to drive accelerated growth and achieve Wahoo’s mission of building a better athlete

New Look, Same Reliable Sealant

Adventure Cyclists can travel by bicycle worry-free from financial loss due to bike accidents and theft with our BikeInsure Partnership.

Missoula, MT / March 14, 2024 – We are excited to announce that Adventure Cycling Association has partnered with BikeInsure to provide our members with opt-in, comprehensive, and easy-to-understand bicycle insurance.

Can'd Aid and Yasso team up to donate another 1,200 bikes to kids in 2024

Irvine, CA – The National Bicycle Dealers Association (NBDA) announces the expansion of its Profitability Project Program (P2) with the addition of a dedicated group for e-bike retailers.

Premium children's bike brand wants to be part of your kids' journey – and yours

This year's show attracted up to 4,000 international visitors contributing to an optimistic atmosphere for the cycling industry's growth

TAIPEI CYCLE concluded on March 9, with almost 4,000 international visitors from 80 countries attending the exhibition.

New store will be the outdoor retailer's tenth location in the state

The Sweet Spot Bike Lease protected by BikeInsure is a more affordable alternative to traditional full-price credit card or finance options.

TAIPEI CYCLE 2024 puts its focus on innovation and sustainability and connects industry experts with a worldwide audience

2024 TAIPEI CYCLE has a total of 950 exhibitors occupying 3,500 booths, making it the most extensive bicycle industry exhibition in Asia

Raubling, GERMANY – Premium Italian eyewear brand, KOO Eyewear, today announced their official partnership with the professional German cycling team, BORA - hansgrohe.

We promise to support all our products for at least ten years.

Every product we make will have parts, spares and support available for at least ten years. This isn't exclusive to new products - if you already own a Formula product made after 2017, we offer the same commitment.

You've seen it on the slopes, now it's here for the trails

With over 30 destinations, the Loam Pass unlocks access to premium resorts, epic bike parks, and shuttle services across all over the country. Just like when you buy a multi-resort ski pass, Loam Pass is the ultimate multi-destination biking pass.

Velco's first German e-bike partner is Cologne-based cargo bike manufacturer, muli cycles

DENVER, CO. – Powering over 1,500 bike shops in the USA with text messaging capabilities, Ikeono announces a new integration with Google Business Profiles further growing their feature suite.

Coast 2 Coast Distribution proudly announces its exclusive partnership with Scuvvers, an Australian manufacturer of innovative and sustainable car seat protectors.

The Pacific Micah.

Worksman Cycles, best known as the long-time USA manufacturer of industrial-grade, heavy-duty cycles, is now the exclusive North American distributor for the Pacific Micah Adaptive Tricycle as well as the Newly Designed Pacific Handy, hand-powered tricycles.  

Life Time Foundation To Support National Interscholastic Cycling Association (NICA) Initiatives To Get More Kids On Bikes

Three-year grant focused on making cycling more accessible to underserved and underrepresented youth


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