Announcements

Data Driven Marketing Approach Will Help Bike Retailer Generate Revenue

Los Angeles, CA (September 8, 2020) – BULLS Bikes USA, a global leader in the mountain, road, gravel, and eBike categories, today announced it's sponsorship of Sea Otter Classic's virtual Festival, Sea Otter Play as the official electric bike sponsor.

The September 17-20 digital cycling festival will offer consumers and media a comprehensive overview of new bicycles and gear.

CARLSBAD, Calif. – Sept. 3, 2020 – Selle Italia, the venerable Italian manufacturer of bicycle saddles, unveiled a new, sleek and modernized company logo in Asolo, Italy last night at a celebration of the 80th birthday of Giuseppe Bigolin, its longstanding president.

U.S. Wheel Company Changes the Name of the HED Eroica Carbon.

Roseville, MN: Today, HED Cycling Products is renaming its gravel wheel line, formerly known as "Eroica".

FSA is in the Microspline Game! If you want to upgrade your SMN 12 speed shifting on your FSA wheels we have just the solution for that!

Alan Marangoni and Giorgio Brambilla set to head up new channel dedicated to pro racing as GCN Italia itself surpasses 170,000 fans

Sea Otter Play has begun and you can get in on the action.

Tagged Sea Otter Classic

Mondraker and Commencal among manufacturers set to benefit from Öhlins' market-leading suspension technology as the brand expands its roster of OEM partners and releases new OEM-only RXF38 m.1 fork

Outdoor Industry Association (OIA) and PeopleForBikes Enter Into a Powerful Partnership to Extend the Reach and Impact of the Climate Action Corps

With only one day remaining, Box leaks something “Secretly Fast”.

Melbourne-Based Design Company Looks to Strengthen Pricing Policy

Orlando, Florida. – August 28, 2020 Catrike has announced the addition of four new members to its Orlando, Florida, based production team.

We are excited to announce the addition of Mark Fitzsimmons as the new Business Development Director for TRP USA! 

Bikepacking Roots is expanding and diversifying their Board of Directors and are welcoming applications from individuals looking to be a positive influence for and within the bikepacking community.

Mequon, WI (August 27, 2020) – Rob Aguero joins Hayes Bicycle Group, as OE Account Manager for the Americas, based in Draper, Utah.

The 2020 "White/Gold" collection will drop ahead of the Grand Départ in Nice on August 29.
100%®, the San Diego-based sports performance company, has announced the launch of the 2020 Peter Sagan Limited Edition "White/Gold" Collection.

SAN DIEGO, Calif.

Partnerships with Key Dealers Enable In-Person Ride Opportunities

Sponsorship for anyone, regardless of riding level or notoriety

SPANISH FORK, UTAH -- Tannus is launching a new ambassador program which brings sponsorship opportunities to more riders, regardless of skill level or social presence.

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