Announcements

Despite the bicycle industry facing harsh situations such as orders overfeed which caused delays of new products, however, many suppliers are still preparing new products or discussing product specifications for 2025 with their customers during TBW.

Irvine, CA, August 2, 2024 – The National Bicycle Dealers Association (NBDA) is excited to announce the launch of its new Member Savings and Supplier Reductions Benefit program.

PEARL iZUMi, the manufacturer of cycling apparel, essentials and footwear, announced the promotion of Daran Godfrey to vice president and general manager, effective immediately.

HydraPak to create custom hydration systems for deuter backpacks starting in 2025

Paris, France – At the 2024 Paris Olympics, Pauline Ferrand-Prévot of France and Tom Pidcock of Great Britain clinched Mountain Bike gold medals using a groundbreaking product from Berd, a Minnesota-based company.

 Red Lodge, Mont. (July 30, 2024) – 

Following its debut coinciding with the historic Tour de France departure from Florence, the date has been set for the second edition of this event dedicated to cycling and bike tourism, organized by Pitti Immagine at Stazione Leopolda

HLC is the new exclusive distributor of the Italian brand's cycling footwear for the U.S. beginning immediately with Canadian distribution beginning September 2024.

Arnhem, Netherlands – [29-07-2024] – Ananda, eDrive Solution Expert, is excited to announce a significant expansion with their new factory in Vietnam, which opened at the end of 2023 and is already up and running.

(Gettysburg, PA – July 23, 2024)—Gran Fondo National Series today announced that PeopleForBikes will be the organization's Advocacy and Philanthropy Partner for 2024 and beyond.

BELLINGHAM, Washington, July 25th 2024 - Cirrus Cycles Inc, the maker of the KINEKT suspension post and KINEKT suspension stem, is pleased to announce the appointment of Lindsay Cousley as the company's new President.

Chattanooga, TN (July 2, 2024) – Litespeed Bicycles is excited to announce the launch of the Litespeed Titanium Bike Trade-In Program, offering cyclists the opportunity to upgrade their ride while supporting a worthy cause.

Kitzuma offers new services to fulfill e-commerce orders for dealers

[Asheville, North Carolina] - [July 24th, 2024] – Victory Bicycle Studio, a leading bicycle retailer based in Memphis, TN known for its premium products and exceptional customer service, has announced a strategic partnership with Kitzuma to enhance its e-commerce fulfillment capabilities and expand its presence with

LOS ANGELES, July 22, 2024 - AllGear Digital, the premier media publisher for the outdoors and active lifestyles, has announced the appointment of Rob Hudson as its Head of Sales.

AllGear Digital adds digital media veteran to its executive leadership team.

The 16th Annual Ride Like King celebration, inspired by Giant Group founder King Liu, resulted in 600 World Bicycle Relief bike donations to communities in need.

Planet Earth, The Universe (July 15, 2024) Polartec, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, is pleased to announce the launch of its newly revamped website.

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