The Bristol-based distributor will carry all Tailwind Nutrition products, including Rapid Hydration
Durango, CO (August 27, 2026) - Tailwind Nutrition, the leading provider of simple and complete nutrition products, today announced a new partnership with UNNU for distribution throughout the United Kingdom and Ireland.
Tailwind Nutrition will be sold across UNNU’s extensive retail network, with planned growth to double the number of retail partners across the UK and Ireland, with a strong focus on running, outdoor and cycling specialty, as well as online.
UNNU will carry the full range of Tailwind Nutrition products, marking the first time that runners and cyclists across the UK will be able to purchase the brand’s popular Rapid Hydration electrolyte mix.
UNNU will be showcasing Tailwind Nutrition products at multiple consumer events, including The National Running Show (January 2027), the TCS London Marathon Expo (April 2027), and other grassroots run and cycling events.
“We are very excited to scale Tailwind in the UK and Ireland,” said Nick Gracie, founder and sales director of UNNU. “We truly value the Tailwind community and look forward to supporting everyone on their future races and adventures. And yes, we will continue adding the personal notes and love to all direct orders. There are also no plans for any price increases for the foreseeable future.”
“The passion for endurance sports across the UK is enormous,” said Jeff Vierling, Co-Founder and CEO of Tailwind Nutrition. “From the participation numbers at the TCS London Marathon to the local run and bike clubs, we are proud to continue fueling athletes with Tailwind Nutrition. Our new partnership with UNNU not only includes the addition of Rapid Hydration, but also a wider network of retail locations and availability for all Tailwind products.”
Tailwind Nutrition offers four primary product ranges that fuel athletes before, during, and after workouts and events:
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Rapid Hydration: A refreshing blend of electrolytes and Vitamin C ideal to support active lifestyles, and fuel shorter or less intense workouts.
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Endurance Fuel: Tailwind Nutrition’s signature hydration mix that delivers complete calories, electrolytes, and hydration with simple ingredients for easy absorption and fueling during workouts and events.
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High Carb Fuel: Packed with 90 grams of carbohydrates in an optimal 2:1 glucose-to-fructose ratio, High Carb Fuel is intended for hard training sessions and race days.
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Recovery Mix: Developed for post-exercise consumption, Recovery Mix combines carbohydrates, 20 grams of protein, and electrolytes to restore glycogen and rebuild muscles ahead of the next workout.
For more information about Tailwind Nutrition’s UK distribution, please visit https://uk.tailwindnutrition.com/. To contact UNNU, please reach out to nick@unnu.biz.
Discover Rapid Hydration and Tailwind Nutrition’s other products at www.tailwindnutrition.com.
About Tailwind Nutrition:
Founded in 2012, Tailwind Nutrition manufactures sports nutrition products that are free of GMOs, dairy, soy, and gluten, are easy to digest, and support an athlete’s fueling and recovery needs during exercise. Tailwind is developed in Durango, Colorado—backed by science and tested daily worldwide. Tailwind’s specially formulated drink mixes help athletes perform at their highest level by offering complete nutrition and hydration without the worry of food allergies or sensitivities.
