Opinion/Analysis

Editor's note: The following column was written by Judy Amabile, the president of Polar Bottle Product Architect's Inc. and Adeline Bash, public relations associate for Polar Bottle Product Architect's Inc. 

My 19-year-old son Will crashed on his bike yesterday afternoon. Hit his head hard. He was wearing his Lazer helmet. He had a bit of a headache this morning.
 

John Burke gave the keynote address at Interbike. Photo: Lynette Carpiet

Admittedly, all you have to do is hang out with the dark side of my family tree and you’ll realize they truly put the “funk” in dysfunctional. With that said, my late flight arrival only allowed me to hear the last half hour of John Burke's speech at the first ever industry breakfast.

Tagged Interbike
Ray Keener

It's not often that I quote the Bible. Or fall off my bike.

I'm old and cautious. My bones heal more slowly than they used to. Plus, I would surely perish if I couldn't ride my bike and play golf. So it had been decades since I've had a major bike mishap.

In the spirit of “what would Leslie want us to be doing right now.”

How the "model year" concept creates more problems than it solves...

Changes to production and supply channels have rendered model years obsolete.

It all comes down to Money, Risk, and Chinese New Year

How do you get rich marketing to a non-enthusiast customer base?

In terms of which brands are tops in which shops and/or markets, it’s not Trek, Giant, or Specialized that leads the pack.

The latest NSGA numbers point to what might be a turnaround for the US bicycle business. Or not.

A darker and often overlooked side to "flat sales."

Holy smokes someone is finally figuring out how to build an ebike.

Are flat bike sales for the past 35 years a good thing or a bad thing?

If the industry is serious about reaching beyond its enthusiast comfort zone, there is no shortage of ways to do so.

For the umpteenth year, the most discussed topic at BLC was: How do we welcome that Casual, Non-Enthusiast rider?

You might get lucky rolling out an alternative to paid advertising and do it less expensively.

A move to embrace non-enthusiast categories may turn out to be a pretty big deal.

BLC-style meetings can act as industry-wide catalysts for change.

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